One of the greatest ways to secure your business in the digital age is to meet your consumers where they’re searching for you and investing in your online presence with SEO services for startups.
Small businesses and startups are the backbone of the United States’ economy, with 31.7 million small businesses making up 99.9% of all U.S. businesses.
However, while the economy is driven by startups and small businesses, small business statistics show roughly 20% of small businesses consistently go under in the first year. Some of the biggest reasons for small business failure include cash flow issues, poor planning, and failure to remain competitive.
But focusing on your online presence can increase accessibility to your products, help you reach more potential consumers, build customer relationships, analyze the success of your competitors to outperform them, and plan and strategize with real metrics and data for the future.
On this page, we’ll explain how SEO plays into your online presence — and furthermore — impact your business and bottom line with tactics proven to work, highlighted by SEO case studies.
SEO for Startups Looking To Succeed in Organic Search
SEO for startups should focus on areas that will have the biggest impact on your business. Sure Oak is the last SEO marketing agency you will ever need to work with, as our results-driven strategies are focused on getting companies more organic exposure, sessions and visits, and ultimately, conversions.
The value of working with Sure Oak, and the secret sauce that puts us ahead of our competition is the high level of on-site SEO and link building expertise across our team.
Our tailored seo strategies for startups are unique to each of our partnerships, from strategy and consulting, advanced keyword research, conversion rate optimization, and competitor analysis.
Our goal is to seamlessly integrate into your current digital marketing efforts and increase your business’s online presence by getting your pages in front of more users in search engine results pages (SERPs) — i.e. getting your products and services in front of potential customers.
Every business needs a website. In fact, 53% of shoppers research online before making a purchase, according to Google. And whether or not you sell directly through your website, your website needs to be visible and valuable to users if you want to win their trust and turn them into customers. There are two main ways to gain visibility and earn traffic to your website: organic marketing and paid marketing.
Organic traffic is earned naturally — i.e. without paying for higher placement in search results. This is accomplished by providing valuable and relevant content that aligns with users’ intentions. Paid search traffic is earned by running ads and paying for clicks, better known as pay-per-click (PPC) advertising.
While there’s value in leveraging both tactics to generate traffic, embracing organic marketing produces valuable results and traffic for the long-term without having to continuously pay for visibility and clicks.
Implementing a comprehensive content strategy for startups is the best way to establish authority — a crucial ranking factor — on search engines. And, in turn, build stronger relationships with consumers, as that authority will help drive home the fact your products and services are the best available.
Earning organic traffic through a content marketing strategy for startups takes time and dedication, but provides more value over time, as traffic from organic search grows exponentially as a page’s ranking increases in SERPs — i.e. making the jump from fourth to third will produce exponentially more clicks.