Education SEO Services

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Education SEO

An Education SEO Agency to Positively Impact Your School

The internet has made the world a very small place. In the case of educational institutions, people now have access to information about millions of schools around the world. They have more options than ever and are largely relying on the internet to help them make their educational decisions.

In the case of education, people aren’t just looking for information about schools online, they’re doing the actual learning online, as well. In 2018, 47 percent of college students were enrolled in online distance learning classes. That number is certainly set to go up in 2020 and beyond.

But online learning is no longer just for colleges and universities. During the 17-18 school year, nearly 300,000 K-12 students were enrolled in cyber school. Another 133,000 went to schools offering a combination of online and in-person instruction. Again, these numbers are poised to rise dramatically in 2020 and beyond.

Whether you’re looking to find new students or simply keep old ones, you need to bend to the times and invest in a digital marketing strategy with a strong emphasis on search engine optimization (SEO) for educational institutions.

“Sure Oak’s SEO strategy and execution grew our organic traffic by 300% in the first 6 months. Our Domain Authority went up by 14 points and we continue to get more leads every month. Trust in Sure Oak and you’ll get extraordinary results.”
Edmund Zaloga, Responsify
“Sure Oak has ranked us in the top 3 positions for our most profitable keywords. Sure Oak actually drives results. They are diligent, focused, and a pleasure to work with. The team is awesome and I highly recommend them.”
Tung Bui, CellWaves
“Sure Oak has the expertise and experience I needed. They are strategic, organized, driven, and no-nonsense. They are a true gem in the SEO world.”
Eva Karalyte, My Visual Brief

What is SEO?

According to Google, SEO is, “The process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.” That’s great, but what does it really mean?

SEO is how you get users to visit your school’s website and other digital assets. This is a process of fine-tuning and refining certain aspects of your website like keywords in headings and content, backlinks, metatags, photos, and more.

When determining where search results will be displayed on the search engine results pages (SERP), Google looks at specific ranking factors. SEO seeks to exploit those ranking factors to make your website rank as high as possible on the SERP.

Achieving a high rank on the SERP is extremely important because 75 percent of internet users will do business with one of the top three search results when they query Google. Only 5 percent of internet users even bother to view the second page of results.

But as an educational institution, do you really need to rank high on the SERP? People who need you are going to find you anyway, right? Wrong.

How Can SEO Help Educational Institutions?

Some people falsely believe that simply because schools, colleges or universities aren’t all businesses, they can reap no benefit from engaging a high-impact SEO strategy, but they couldn’t be more wrong. Schools aren’t businesses, that’s true, but countless organizations far beyond the realm of industry regularly benefit from a robust SEO plan. Here’s how SEO can help your school.

Keep up with the Competition

Even though education isn’t a business per se, just like a real business, you are competing for students. If you’re a university, you’re trying to get the best and brightest students to choose your school over countless other colleges. If you’re a public grade school, your goal is to keep students thriving and parents happy so they don’t yank them and engage the services of a charter or private school.

This is no small feat, but with effective SEO, you’re well on your way to attracting and keeping the students you want. When students and families take the time to research their educational options, SEO will help them find you.

Increase Brand Awareness

An important part of remaining competitive is staying top-of-mind for those seeking your services. According to Harvard professor Gerald Zaltman, 95 percent of all purchasing decisions are made before customers even begin to seek information about a product or service. SEO can help with that.

By harnessing the power of the internet and tapping into the power of suggestion, having a solid SEO strategy helps people get familiar with and remember your school when it’s time to make an important educational decision.

Enhance Local Search

Local search for educational institutions is a mixed bag. Most K-12 queries are local, but searching for higher education isn’t quite as heavy on local search. No matter what type of school you are, local search is an important aspect of marketing, one that is significantly improved by sound SEO.

SEO for local searches isn’t quite the same as general queries. If you want local students and parents to learn about your school, they’ve got to find you. If you want them to find you, your links need to attain high placement on the SERPs when local schools are queried. All of this is possible with SEO for educational institutions.

Why Use Our Education SEO Agency?

Sure Oak understands that schools are different. They aren’t businesses, and they aren’t just another non-profit. They’re institutions trusted with one of life’s most sacred tasks, educating people to prepare them for the future.

Helping schools be successful is a win for us all, and we have talented SEO consultants well-versed in SEO for educational institutions who are eager to meet your needs and exceed your goals. We have a proven process that guarantees success, here’s how we can help your organization.

SEO Game Plan

A results-driven plan specifically designed for your organization. Think of this as a blueprint for your present and future, designed to withstand the tumult of time.

Tailored SEO Services

Our diverse group of results-driven SEO services was developed to increase the organic traffic on your website, but our ultimate goal is to help your educational institution be successful.

Premium Link Building

Sure Oak’s incomparable link building service ensures your content is featured on authoritative, industry-leading websites.

Consult with Our Educational SEO Agency

Your organization has an online presence, whether it’s a combination of a website, mobile website, Google listing, social media, and more. These are critical components of your marketing strategy, but fail to optimize those marketing tools for SEO, and you might as well not even maintain them.

SEO has the power to deliver real, positive change. Don’t leave this valuable marketing tool on the table. Get an SEO consultant who understands education on your side to help you navigate this constantly evolving space.

Sure Oak is dedicated to your success and we tenaciously pursue excellence in every aspect of SEO for educational institutions. Contact us today for a free SEO strategy review to learn how we can transform your online presence and create positive change for the future.

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