The real estate industry has undergone a marked transformation over the past two decades. The internet has changed nearly every facet of real estate transactions; its impact on this industry cannot be understated. Now, buyers and sellers have access to seemingly limitless amounts of information and, as a result, have more choices than ever before.
One of the choices every buyer and seller has to make is who they’ll select to represent them during their real estate transaction. Real estate agents are all vying to get their business and most buyers and sellers will rely on the internet to help them make that decision.
When searching for goods and services online, 75 percent of consumers will do business with one of the top three search results on Google. Your customers are looking for you online. When they do, are you ready? Do you have a search engine optimization (SEO) strategy for real estate? If you don’t, now’s the time.
What is SEO?
Your goal is to get as much organic traffic to your website as possible. Investing in high-quality SEO is how you do it. Getting lots of people to visit your website sounds simple enough, but positioning your business as one of the top search results is no small feat, unless you harness the power SEO.
SEO maximizes traffic to your website. It’s a collection of tools, tricks, and tips that make your website rank as high as possible (preferably in the top three) on the search engine results pages (SERP).
To do this well, SEO professionals pay attention to Google’s ranking factors — the things that determine placement on the SERP. The goal is to fine-tune aspects of your website and other digital assets so they take full advantage of the ranking factors and achieve high placement on the SERP.