The real estate industry has undergone a complete transformation over the past few decades. The internet has changed nearly every facet of the home buying experience and its impact on the industry as a whole cannot be overstated. Buyers, for example, now have access to a seemingly infinite number of listings and tons of market data, and as a result, they have more options than ever before.
This applies to real estate agents as well. Buyers and sellers have access to a seemingly endless catalog of agents online. And, as you already know, it’s a dog-eat-dog business, and competing is tough. That’s why it’s so important you get your name in front of users online before your competitors. And the best way to do that is to outrank them in search engine results pages (SERPs).
Ultimately, the goal is to rank in the top three for relevant keyword phrases. In fact, when searching for goods and services online, 75 percent of consumers will do business with one of the top three search results on Google. Acquiring one of those top three spots will significantly increase your chances of users contacting you versus your competitors. But to make that happen, you need an SEO strategy for real estate.
What is SEO?
Organic traffic is important for every website, and investing in high-quality SEO is how you do it. Search engine optimization (SEO) is essentially a collection of techniques that help your website rank as high as possible (ideally in the top three) in the SERPs.
Seems simple, right? It is. B getting your name or the name of your business to the top of search results is no small feat — there’s a reason website like Zillow and Trulia dominate the SERPs. But with the help of real estate SEO experts, you can get there.
It all comes down to understanding Google’s ranking factors — the criteria that determine your website’s page rankings in the SERPs. By adhering to those criteria, both on- and off-site, you’re basically rewarded by Google and other search engines with higher rankings.