The software as a service (SaaS) industry has experienced unprecedented growth in the past several years. It was worth $63 billion in 2014, and in 2020 it has a value of $157 billion. From 2019 to 2020 alone, the market share of the SaaS industry grew by 11.3 percent.
These staggering numbers illustrate just how much the SaaS sector has grown, and there’s no disputing the fact that the pace has been blindingly fast. What’s more, SaaS companies are fiercely competitive, all vying for valuable B2B partnerships.
There are more than 10,000 SaaS companies in existence today and 80 percent of businesses already use at least one SaaS application. But if you’re a Saas company, how do you connect with other businesses? Through effective search engine optimization (SEO).
What is SEO?
SEO is the key to increasing traffic to your website. Ultimately, the goal is to leverage the strategies that make up SEO best practices so your website ranks as high as possible (preferably in the top three) on search engine results pages (SERPs).
Why the top three? Because 75 percent of internet users do business with one of the top three search results when shopping for a product or service. In order to appear as high as possible in the SERPs, your site must align with Google’s ranking factors — the variables it considers when determining a page’s position, or ranking, in the SERPs.
Better rankings mean more people see results for your site, which means more clicks, which means more leads to convert into new clients and customers. This may sound simple, but getting your website to the top of the SERPs is no small feat, unless you invest in a high-quality SaaS SEO strategy.