The software as a service (SaaS) industry has experienced unprecedented growth in the last several years. A business sector once worth $63 billion in 2014, now has a value of $157 billion. From 2019 to 2020 alone, the market share of the SaaS industry grew by 11.3 percent.
These staggering numbers illustrate just how much the SaaS sector has grown, and there’s no disputing the fact that the pace has been blindingly fast. What’s more, SaaS companies are fiercely competitive, all vying for valuable B2B relationships.
There are more than 10,000 SaaS companies in existence today and 80 percent of businesses already use at least one SaaS application. There are many providers of SaaS services and plenty of users, but how do you connect one with the other? Through effective search engine optimization (SEO).
What is SEO?
SEO maximizes traffic to your website. It’s a collection of tools, tricks, and tips that make your website rank as high as possible (preferably in the top three) on the search engine results pages (SERP).
Why the top three? Because 75 percent of internet users do business with one of the top three search results when shopping for a product or service. Your goal is to appear as high on the SERP as possible by leveraging Google’s ranking factors — the variables they consider when determining a website’s position on the SERPs.
The higher your rank, the more people will click through, increase your organic traffic, and convert to new business. This may sound simple enough, but positioning your business as one of the top search results is no small feat, unless you invest in a high-quality SaaS SEO strategy.