SaaS SEO Services

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SaaS SEO Services

A SaaS SEO Agency Created to do More

The software as a service (SaaS) industry has experienced unprecedented growth in the last several years. A business sector once worth $63 billion in 2014, now has a value of $157 billion. From 2019 to 2020 alone, the market share of the SaaS industry grew by 11.3 percent.

These staggering numbers illustrate just how much the SaaS sector has grown, and there’s no disputing the fact that the pace has been blindingly fast. What’s more, SaaS companies are fiercely competitive, all vying for valuable B2B relationships.

There are more than 10,000 SaaS companies in existence today and 80 percent of businesses already use at least one SaaS application. There are many providers of SaaS services and plenty of users, but how do you connect one with the other? Through effective search engine optimization (SEO).

What is SEO?

SEO maximizes traffic to your website. It’s a collection of tools, tricks, and tips that make your website rank as high as possible (preferably in the top three) on the search engine results pages (SERP).

Why the top three? Because 75 percent of internet users do business with one of the top three search results when shopping for a product or service. Your goal is to appear as high on the SERP as possible by leveraging Google’s ranking factors — the variables they consider when determining a website’s position on the SERPs.

The higher your rank, the more people will click through, increase your organic traffic, and convert to new business. This may sound simple enough, but positioning your business as one of the top search results is no small feat, unless you invest in a high-quality SaaS SEO strategy.

Case Study for a B2B SaaS Company

Responsify Monthly Traffic


Increase in software trial conversions


Increase in organic traffic in 5 months


Increase in ranking keywords

Read the full Case Study

How Does B2B SaaS SEO Affect My Business?

Growth is the name of the game for the SaaS sector. Nine out of 10 SaaS businesses report new customer acquisition as their top growth activity. And how do they gain new customers? With effective SEO.

Granted, SaaS SEO strategies are slightly different than those designed for other B2Bs or certainly B2Cs, which is why Sure Oak’s solutions are tailor-made for each business we serve. Here’s how investing in SaaS SEO can help your business grow.

Target Your Audience

Knowing your market is an essential component of success. Envision a target and arrow. The target is your market and the arrow is your SaaS SEO. If you can’t see the target, how will you know where to point your arrow? Creating a successful search engine optimization strategy is wholly dependent on identifying the market.

Our SaaS SEO company works hard to not only learn who you need to market to, but identify their habits, behaviors, and preferences. Without this crucial information, you’ll have no idea where to direct your SEO efforts (the arrow) and completely miss the mark.

A big part of this is keyword identification. If you know who your customers are, you should also work to learn what they’re searching for and why. With this information, High-impact SaaS SEO strategies will optimize your website and other digital assets for the right keywords. This ensures you have top billing on the SERPs, high click-through rates, and make more sales.

Create Consistent Content

Knowing your audience and keywords should also inform your content. This could include a blog, social media posts, YouTube videos, and more. If you know your customers and what they’re looking for inside-and-out, you should easily be able to come up with content they’ll actually want to consume.

Think of a toddler sitting in front of two snack bowls. One is filled with chocolate chips, the other Brussels sprouts. Your customer is the toddler (insert joke here). The snack bowls represent compelling (chocolate chips) content and useless (Brussels sprouts) content. Which one do you think the toddler will go for? The same goes for your customers.

You’ve got to create killer content if you want your customers to react and respond. It isn’t enough to simply pepper your website with targeted keywords. You need to build pages and write blog posts that are interesting, engaging, and include the right keywords.

Fortunately, with the right SaaS SEO company, you’ll get all these things, and more in your SEO strategy.

Increase Click-Throughs

The bottom line with any marketing strategy, including SaaS SEO, is to increase sales, right? To increase sales, people usually need to become aware of your products and services by visiting your website. To get to your website, they’ve got to click-through on the SERPs. And to maximize the chances they’ll click-through, you’ve got to employ high-quality SaaS SEO. See where we’re going, here?

Traffic on your website doesn’t do much good if it doesn’t convert. But with the right SEO guidance, your website and other digital assets will be optimized to maximize conversion opportunities and increase your sales. At Sure Oak, we have a proven SaaS SEO process to not only increase clicks, but gain new customers.

Why Use Sure Oak’s B2B SEO Services?

We understand the nuances of the SaaS industry. What you do and how you do it is unlike any other type of business, and any SEO plan – if it’s designed to succeed – should be as unique as you are.

Our results-driven, proprietary process considers every aspect of your business’ past, present, and future to create a custom-made SEO strategy that will propel your business to the next level. Here’s how we do it.

Right Metrics

The game plan is designed with the future in mind, so no matter how much SEO best practices change, your plan can withstand the constant torrent of digital disruption.


We offer a diverse suite of services that work in concert to increase your organic traffic and ultimately grow your business.

Anchor Text

Industry-leading link building that starts with creating useful, high-quality content and results in featured articles on authoritative websites in your sector.

Engage A Leading SaaS SEO Team

Search engine optimization has the power to drive your SaaS business forward. Ignore it, and you could be making a catastrophic, company killing error. After all, 92 percent of SaaS startups fail within their first three years of business. Startup or not, you don’t want to be in that group.

High-quality SaaS SEO has the power to target your audience, cultivate great content, and increase your click-through rate, but only if you let a proven SEO consultant take the reins. Fortunately, the professionals at Sure Oak can help.

Sure Oak understands the intricacies of marketing SaaS businesses and wants to work with professionals, like you, to craft a results-driven strategy to propel your business toward its goals. Contact us today for a free SEO strategy review to learn how we can positively impact your business.

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