Over the past several years, fintech companies have disrupted the global economy perhaps more than any other industry. They’ve reshaped the way people spend and save, and, ultimately, they’ve changed our perception of how money works.
Fintech companies have made money more accessible to more people by removing brick-and-mortar banks from the equation. In fact, nearly 90 percent of existing financial institutions believe at least part of their business will be lost to fintech companies within five years.
But, as is the case with any burgeoning industry, more demand equates to more competition, and the fintech industry is no exception.
In 2019, there were nearly 2,700 VC deals with fintech companies worldwide. The previous year, VCs invested a record $141 billion in fintech companies. Given the current state of the world and the increasing need for contactless services in general, the numbers can only go up from here.
But no matter how much money is invested or how much demand there is for financial services, the total addressable market is finite — at least, in the short term. Not every company will make it, and many won’t even become profitable. The best way to ensure you’re one of the companies that do is to invest in the right marketing strategy.
As financial services continue making their way online, it only makes sense to invest in your online marketing. Search engine optimization should be at the core of your online marketing strategy.
What is SEO?
SEO is the key to getting more users to your website organically, from search engine results pages (SERPs). A website that is well optimized has a better chance of ranking for relevant keyword phrases in the SERPs. And better rankings translate into more organic traffic. From there, your sales funnel takes over: more traffic means more leads, and more leads typically mean more conversions. Got it?
It may sound like a straightforward process, but the initial step of getting more traffic to your website can be difficult. That’s why so many companies seek out an experienced SEO agency with the skills to get you a return on your SEO investment.
When it comes to SEO for fintech companies, the end goal is similar to any company: get the right pages ranking as high in SERPs as possible for the highest value keyword phrases. More specifically, your goal should be to rank in the top three in the SERPs because 75 percent of Internet users do business with one of the top three search results.
Your page rankings depend on how well you understand and follow Google’s ranking factors — the variables considered when determining a website’s position in the SERPs. But there are more than 200 ranking factors, and Google updates them on a whim. Needless to say, getting your pages to the top of SERPs is no easy feat, which is why it’s important you invest in a high-quality fintech SEO strategy. The sooner you start, the more of a leg up you’ll have on the competition.