For the last several years, fintechs have taken the global economy by storm. They’ve been on a path of disruption, breaking every industry rule and changing everything we thought we knew about interacting with money.
Most fintech companies have created services making money more accessible and cutting out the middleman—the brick-and-mortar bank. In fact, nearly 90 percent of existing financial institutions believe at least part of their business will be lost to fintech companies within five years.
But this business isn’t all about market domination and the demise of the neighborhood bank. No, this industry is fiercely competitive.
In 2019, there were nearly 2,700 VC deals with fintechs worldwide. The previous year, VCs invested a record $141 billion in fintechs. Given the current state of the world and the increased need for contactless financial services, the numbers can only go up from here.
But no matter how much money is invested or how great a need there is for financial services, there’s only a certain amount of fintechs the market can support. Will your company be one of them? With the right search engine optimization (SEO) strategy, it can be.
What is SEO?
SEO is how you get users to your website. The better your SEO, the more organic traffic will flow to your website. The more traffic flowing to your website, the more leads you generate. The more leads you generate, the more conversions you’ll have. Get it?
Sounds like a straightforward process, and it is, but that first step of getting more traffic to your website is where SEO comes into play. Master that, and everything else should fall into place.
To increase SEO for fintechs, you’ve got to use a series of tools, tricks, and tips that make your website, social channels and other digital assets rank as high as possible. Your goal should be to rank in the top three on the search engine results pages (SERP) because 75 percent of internet users do business with one of the top three search results when shopping for a product or service.
Your SERP rank depends on how well you leverage Google’s ranking factors — the variables considered when determining a website’s position on the SERPs. Positioning your business as one of the top search results is no small feat unless you invest in a high-quality fintech SEO strategy.