FinTech SEO Services

FinTech services are in high demand! Overcome the competition with a targeted, results-driven SEO strategy. Talk to our consultants today!

FinTech SEO Service

A Fintech SEO Agency Created for You

For the last several years, fintechs have taken the global economy by storm. They’ve been on a path of disruption, breaking every industry rule and changing everything we thought we knew about interacting with money.

Most fintech companies have created services making money more accessible and cutting out the middleman—the brick-and-mortar bank. In fact, nearly 90 percent of existing financial institutions believe at least part of their business will be lost to fintech companies within five years.

But this business isn’t all about market domination and the demise of the neighborhood bank. No, this industry is fiercely competitive.

In 2019, there were nearly 2,700 VC deals with fintechs worldwide. The previous year, VCs invested a record $141 billion in fintechs. Given the current state of the world and the increased need for contactless financial services, the numbers can only go up from here.

But no matter how much money is invested or how great a need there is for financial services, there’s only a certain amount of fintechs the market can support. Will your company be one of them? With the right search engine optimization (SEO) strategy, it can be.

What is SEO?

SEO is how you get users to your website. The better your SEO, the more organic traffic will flow to your website. The more traffic flowing to your website, the more leads you generate. The more leads you generate, the more conversions you’ll have. Get it?

Sounds like a straightforward process, and it is, but that first step of getting more traffic to your website is where SEO comes into play. Master that, and everything else should fall into place.

To increase SEO for fintechs, you’ve got to use a series of tools, tricks, and tips that make your website, social channels and other digital assets rank as high as possible. Your goal should be to rank in the top three on the search engine results pages (SERP) because 75 percent of internet users do business with one of the top three search results when shopping for a product or service.

Your SERP rank depends on how well you leverage Google’s ranking factors — the variables considered when determining a website’s position on the SERPs. Positioning your business as one of the top search results is no small feat unless you invest in a high-quality fintech SEO strategy.

See how this fintech company got 4X’s the leads

Responsify Monthly Traffic

20 to 28

Domain authority increase


Increase in total organic keyword rankings


Number of leads from organic search in 4 months

How Does Fintech SEO Affect My Business?

Survival is the name of the game for the fintech sector. In the tech industry, the startup failure rate is 63 percent, but fintechs are even more at risk with a failure rate of 75 percent. That’s three out of four fintechs.

Your goal is to be the last fintech standing, but how? Surviving and thriving are possible but not without effective fintech SEO. Here’s why.

Beat the Competition

Competition is fierce in every business, but perhaps none more so than fintechs. You’re up against nearly 21,000 other fintech companies in the world today. The market is becoming crowded, and there’s only so much business it can reasonably provide.

Fintechs are living in an eat-or-be-eaten economy and if you don’t do everything in your power to beat out your competition and survive, you won’t. When you invest in fintech SEO, you’re taking an important step to ensure consumers and businesses see your name first when looking for fintech services.

Being first on the SERPs is great, but what’s equally important is making sure your competition is last. In a recent study, results appearing on the second SERP got less than 1 percent of clicks. And the more search results you have on the first page, the lower the chance your competition will be there, too.

Target Your Audience

Fintechs are unique because some are b2c, while others are b2b. To create a solid SEO strategy, you’ve got to know who you’re marketing to. Sure Oak can help with that so your SEO efforts aren’t wasted.

A solid SEO strategy enables you to laser-focus your efforts, ensuring your true demographic is who’s being exposed to your SEO play. We work hard to learn who your customer is at their core by not only paying attention to demographics, but understanding their habits, behaviors, and preferences.

This also involves keyword identification. Once you know your customers, you can seek to identify what they’re searching for and why. With this important search information, a high-impact fintech SEO strategy can optimize your website for the right keywords so you have top billing on the SERPs.

Create Consistent Content

When you know your audience and keywords, you can begin to tailor your content to create things they’ll enjoy reading. Fortunately for you, people are inherently interested in your services. Your business is all about money and people are interested in money, right?

But not just any content will do. Consistent, creative, and compelling are what we’re going for. And with subject matter like money and finances, crafting content people are interested in should be relatively simple.

An integral part of any fintech SEO strategy worth its salt is content creation. This could include a blog, social media posts, YouTube videos, and more. If you understand your customers as well as you ought to, you should be able to come up with content they’ll actually want to consume.

Fortunately, with the guidance of the right fintech SEO company, high-quality content is already a part of their strategy.

Why Use Sure Oak’s Fintech SEO Services?

Fintechs are unique. They represent an entirely new business sector, one which barely existed even five years ago. What you do and how you do it is unlike any other type of business, and any SEO plan — if it’s designed to succeed — should be as unique as you are.

SEO Game Plan

Sure Oak’s results-driven, proprietary process looks at your business’ past, present, and future to create a custom-made SEO strategy for your business to survive and thrive.

Tailored SEO Services

Sure Oak’s proven SEO services include competitor and keyword analysis, link building, website audits, and more.

Premium Link Building

Our top-shelf link building service takes useful, high-quality content and gets it featured on authoritative, industry-leading websites in the fintech sector.

Engage A Leading Fintech SEO Team

There’s a 75 percent chance your business will survive, VC funding or not. Shouldn’t you do everything in your power to not only help it survive but thrive? You can with the right SEO company leading the charge.

Sure Oak knows how to leverage SEO for fintechs. Combine that with our obsession with results and you have a recipe for market dominance. High-quality fintech SEO can help you beat your competition, accurately target your audience and cultivate top-notch content, but only if you let a proven fintech SEO firm take the reins. Fortunately, Sure Oak can help.

Sure Oak understands the intricacies of fintechs and wants to come alongside professionals, like you, to secure a successful future. Our results-driven SEO strategy will propel your business toward its goals. Contact us today for a free SEO strategy review to learn how we can positively impact your business.

Speak with a fintech SEO expert

Call 1-800-736-7190

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