Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website to increase your conversion rate. Your conversion rate is the percentage of people who actually do something – like make a purchase – on your website, relative to the number of users who visit your site.
But a conversion isn’t solely a sale; it can be a lead, an email address or a completed contact form. It varies from business to business and not all pages on a website have the same conversion goal. A service page may be aimed at getting visitors to reach out, whereas a product page is centered around getting visitors to make a purchase.
At its core, CRO is about getting more from the traffic you already have versus generating new leads. Every business in the world should be focused on increasing its conversion rate.
What’s the secret sauce? A fantastic User Experience (UX), valuable content, and well-designed sales funnels. Oh, and a team of marketing experts that knows how to execute a profitable CRO strategy.
Benefits of CRO Marketing with Sure Oak
We’ve often found that small businesses – even the really awesome, mission-driven ones who provide a ton of value – are missing the mark in regards to conversion rates. If your traffic is steadily increasing but you’re not getting more leads or sales, you should ask yourself:
Are you layering CTAs into your sales funnels?
Are you building a list of prospects by collecting their email address?
Are you nurturing your leads through remarketing?
At Sure Oak, we leave no stone unturned with CRO. Increasing conversion rates is part of our overall SEO growth vision for the businesses we work with.
And the interdependent nature of SEO and CRO isn’t difficult to grasp:
SEO gets you in a room with potential customers and clients. CRO is the key to closing.
Our job is to go through your website and optimize your UX, your content and your sales funnels so there’s a clear path for visitors who intend to act. Depending on your industry and target audience, the optimal UX for CRO can look very different. But the point is always the same: convert as much traffic as possible.
By partnering with Sure Oak on your CRO needs, you’ll work with an expert strategist who can pinpoint every element of your site that needs optimizing, and who will ensure all recommended changes are properly executed. Let us optimize your entire site for conversions, so you can: