Insurance SEO Services

SEO is a powerful lead generation tool for insurance agencies that can edge you in front of the competition. Let our consultants develop a SEO strategy to get you in front of potential customers!

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Insurance SEO

A Results-Driven Insurance SEO Company

The insurance industry has been well-preserved throughout the new millennium’s digital revolution. Yes, the way people find their products and services has changed, but those products and services and the need for them hasn’t.

There are 1.2 million insurance agents in the U.S., that’s almost one for every 300 Americans. These agents are all vying for the same business, and they’ve had to adapt to a new way of marketing their offerings to be successful.

Some have resorted to flashy websites with lots of bells and whistles. Others have created an engaging social media platform or well-written blog. But what really makes these lead-generating tools successful? Search engine optimization (SEO).

What is SEO?

SEO is the secret sauce powering successful digital assets like your website, app, and social media accounts. Put simply, it’s how you drive users to your website. The better the SEO, the more organic traffic you’ll have.

If high-quality SEO is the goal, you’ve got to optimize the aspects of your website that affect ranking factors. These are a group of metrics Google considers when determining a website’s position on the search engine results pages (SERP). You want to be in one of the top three spots on the SERP when users query specific search terms because 75 percent of consumers do business with one of the top three search results on Google. Few even make it to the second page of search results, as the first page earns 95 percent of clicks.

Your customers are looking for you online. When they do, are you ready? Investing in high-quality SEO is absolutely essential to maximize the flow of traffic to your website. Here’s why you should leverage SEO for insurance companies to increase your leads and grow your business.

See what Sure Oak did for this pet insurance company

Responsify Monthly Traffic


Increase in organic traffic


Increase in total organic keyword rankings


Increase in referring domains

Read the full Case Study

Can Insurance SEO Really Help My Business?

Every agent’s online presence, both on their website, mobile website, Google listings, social media, and more is arguably the most important part of their marketing strategy. But fail to optimize those marketing tools for SEO, and you might as well not bother.

SEO has the power to deliver real results to your insurance business. In fact, we’ve worked with many successful insurance agencies including Bivvy who all agree: a solid insurance SEO strategy can take your company to the next level. Here’s how.

Enhance Local Search

Insurance is big business, but it’s also very local. Before committing to any product or service, most people will research online first. Interestingly, 46 percent of Google searches are for local products and services. This is great news because that traffic is easily captured (and converted) with SEO. Without SEO, you’ll miss out on a huge opportunity for people to discover your business.

If you want customers to see everything you have to offer, they need to find you first. SEO assists with the “finding” and helps you connect with those who want to do business with an insurance company.

Gain and Retain

At the end of the day, what’s your biggest goal? For most insurance companies, it’s to gain new customers and retain old ones. SEO is simply a tool to accomplish this goal. With high-quality SEO, you can rest assured everyone in your area seeking out insurance services will become aware of your business after their first Google search. Converting that organic traffic to actual customers is also boosted by strong insurance SEO.

But what about your current customers? If they’re already doing business with you, does SEO impact retention? Absolutely. Neglecting SEO is a risky proposition in the context of your current clients. For instance, if they search for a product or service you offer, but don’t currently provide them, and are met with information about your competition instead of a page highlighting your own offerings, you’re in trouble. Too much time on a competitor’s flashy website and they’ll begin to wonder why they don’t use this provider in the first place.

Beat the Competition

Competition in the insurance industry is fierce. With a strong SEO strategy, you can easily edge out your local competition — especially if they’ve neglected SEO, themselves.

Do a few Google queries, the kind you think current or potential clients would do, and that should tell you everything you need to know about your competition’s investment in SEO. If you’re not one of the top search results, you’ve got some work to do. If you are, awesome! But don’t take it as an excuse to slack off your SEO game. If anything, let it inspire you to continue to pursue insurance SEO excellence!

Why Use Sure Oak’s Insurance SEO Services?

We believe there isn’t a one-size-fits-all formula for SEO. Quality SEO should consider a diverse array of digital metrics and fine-tunes each one according to the unique needs of your business.

Sure Oak understands your industry and knows what it takes to maximize SEO for insurance companies so your site ranks at the top of the SERP. Here’s Sure Oak’s formula for insurance SEO success.

SEO Game Plan

Sure Oak’s SEO game plan takes the nuances of your industry and combines them with the realities of your digital assets to determine the best course of action to maximize your SEO.

Tailored SEO Services

Our SEO services include critical components like advanced keyword research, technical audits, content optimization, and more. Combine these elements, and you have a strong formula for SEO success.

Premium Link Building

We have established relationships with authoritative, industry-leading websites to ensure your links have a high SEO impact.

Get Professional Insurance SEO Services

Still have questions about SEO for insurance companies? You’re not alone. A lot goes into cultivating high-performing SEO for the insurance industry and even the most experienced professionals can struggle to wrap their minds around every piece of the SEO puzzle.

Let us help you put that puzzle together. Sure Oak is dedicated to the success of our clients and we tenaciously pursue excellence in every aspect of SEO. Contact us today for a free SEO strategy review to learn how we increase your leads and transform your business.

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