The insurance industry has been well-preserved throughout the new millennium’s digital revolution. Yes, the way people find their products and services has changed, but those products and services and the need for them hasn’t.
There are 1.2 million insurance agents in the U.S., that’s almost one for every 300 Americans. These agents are all vying for the same business, and they’ve had to adapt to a new way of marketing their offerings to be successful.
Some have resorted to flashy websites with lots of bells and whistles. Others have created an engaging social media platform or well-written blog. But what really makes these lead-generating tools successful? Search engine optimization (SEO).
What is SEO?
SEO is the secret sauce powering successful digital assets like your website, app, and social media accounts. Put simply, it’s how you drive users to your website. The better the SEO, the more organic traffic you’ll have.
If high-quality SEO is the goal, you’ve got to optimize the aspects of your website that affect ranking factors. These are a group of metrics Google considers when determining a website’s position on the search engine results pages (SERP). You want to be in one of the top three spots on the SERP when users query specific search terms because 75 percent of consumers do business with one of the top three search results on Google. Few even make it to the second page of search results, as the first page earns 95 percent of clicks.
Your customers are looking for you online. When they do, are you ready? Investing in high-quality SEO is absolutely essential to maximize the flow of traffic to your website. Here’s why you should leverage SEO for insurance companies to increase your leads and grow your business.