Looking for a Long-term Partner
We Mount TVs had been looking for a long-term partner to help them with their search marketing efforts. Other companies they had worked with either weren’t responsive or simply didn’t get results. Contacting Sure Oak was their first step toward achieving their long-term marketing goals.
Spending Too Much on PPC
We Mount TVs was spending a disproportionate percentage of their marketing budget on PPC and wanted to reduce their reliance on paid ads to generate leads. They contacted Sure Oak to help them develop an effective SEO strategy that would generate inbound leads from local organic search traffic.
Offering Services in Specific Areas
We Mount TVs is a regional business, but they only offer services in specific metro areas, including Austin, TX, Birmingham, AL, Huntsville, AL, Orlando, FL, Nashville, TN, Raleigh/Durham, NC and Tuscaloosa, AL. Sure Oak developed a strategy to help them rank for locally relevant search queries.
In order to help We Mount TVs reduce their monthly ad spend and drive more leads from organic search, we developed a comprehensive SEO strategy that involved revamping existing pages, creating long-form guides for new pages and generating high-quality backlinks to targeted pages.
For a company like We Mount TVs, which services several specific areas spread across the southeastern U.S., location is everything. That’s why a large part of our content strategy centered around improving existing service pages for the specific areas that We Mount TVs operates. We also identified service pages that were not location-specific that were already driving leads, and improved those, too.
The other part of our content strategy was to create unique, long-form content that provided users with a ton of value, at no cost. The following three pages were written, optimized and added to their website:
In order to increase the value of the improved and new content on We Mount TVs’ website, we implemented a link-building strategy targeted at high-quality links from authoritative domains.
Our link-building campaign not only generated several hundred backlinks; it increased We Mount TVs overall domain authority significantly, a huge step forward for the site and the company.
By partnering with Sure Oak, We Mount TVs significantly boosted its visibility on Google and other search engines and saw real results, which you can see below, from their investment.