Now more than ever, people are looking for medical professionals online. More than three-quarters of the population, 77 percent, look for healthcare providers on the Internet. And when they do, research shows three out of four Internet users will engage the services of one of the top three search results.
Clearly, an online presence is extremely important to people who require medical services. Without it, you’re missing out on at least three-quarters of potential patients who are searching for a medical provider. You might be thinking, “I just invested a ton of money in a new website.” At that point, the question becomes, are people finding it?
You may not even know, and that’s OK. But there’s something you can do to make sure your pages are appearing on the first page of search results for the terms potential patients are using: invest in search engine optimization (SEO).
What is SEO?
SEO is the best way to increase the flow of traffic to your website organically. Think of it like a toolbox filled with different strategies and techniques you can use to tweak your website and other digital assets so your pages rank higher than competitors’ pages on the search engine results pages (SERP).
There are many ways to improve your website’s SEO and increase search rankings, and it typically requires leveraging a variety of improvements made on your website and even off your website, as well as your social media accounts and any other online profiles, like your Google My Business page.
Most medical practices have several digital assets, including their website, mobile website, Google listings, social media. Each asset is a crucial component of your marketing strategy. But fail to optimize these assets for SEO, and you can forget about your website ranking for relevant search terms.
Brick and mortar businesses sometimes question the value of SEO, and it’s always for the same reasons — you’re a part of the community, you get new patients by word of mouth, you’re the only practice for miles.
But if those things true, imagine how easy it will be to dominate search engine results pages (SERPs)? And won’t it be a relief to already have solid page rankings the next time competing practice opens up nearby?
That’s the great thing about SEO: it’s a long-term strategy that helps maintain a steady stream of new patients who are booking appointments because they can easily find your practice, and read about how great it is, online.