SEO for Medical Professionals

Is your medical practice showing up on Google for keyword searches? Are potential patients able to find you online? Increase your consultations and appointments with a custom SEO strategy!

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Medical SEO

A Medical SEO Agency to Propel Your Practice

Now more than ever, people are seeking medical professionals online. More than three-quarters of the population — 77 percent — look for healthcare providers on the internet. When they do, research shows that three out of four internet users will engage the services of one of the top three search results.

Clearly an online presence is extremely important. Without it, you’re missing out on about three-quarters of potential patients. But if you already have a great website, the question becomes, are people finding it?

Maybe, maybe not, but there’s something you can do to make sure your web pages are appearing as one (or more) of the top three search results: invest in search engine optimization (SEO).

“Sure Oak’s SEO strategy and execution grew our organic traffic by 300% in the first 6 months. Our Domain Authority went up by 14 points and we continue to get more leads every month. Trust in Sure Oak and you’ll get extraordinary results.”
Edmund Zaloga, Responsify
“Sure Oak has ranked us in the top 3 positions for our most profitable keywords. Sure Oak actually drives results. They are diligent, focused, and a pleasure to work with. The team is awesome and I highly recommend them.”
Tung Bui, CellWaves
“Sure Oak has the expertise and experience I needed. They are strategic, organized, driven, and no-nonsense. They are a true gem in the SEO world.”
Eva Karalyte, My Visual Brief

What is SEO?

SEO maximizes the flow of traffic to your website. Think of it as a toolbox containing all the ways you can tweak your digital assets so your web pages rank as high as possible (preferably in the top three) on the search engine results pages (SERP).

There are many ways to increase your website’s SEO and it usually takes a combination of efforts made on the front and back end of your website as well as your social media and other online assets.

A medical professional’s online assets including their website, mobile website, Google listings, social media, and more. These are crucial components of your marketing strategy, but fail to optimize these assets for SEO, and you might as well not bother.

It’s natural to question whether or not medical SEO is necessary. People need your services no matter what your website looks like, right? Although true, SEO is about making your practice as discoverable as possible to current and potential patients.

How Can Medical SEO Help My Practice?

Obviously, it’s important that your website be optimized so patients can actually find it, but there’s a lot more medical SEO can do for you than simply increase your SERP position. Here are a few ways SEO can further assist your practice.

Build Credibility and Awareness

Reputation is of the utmost importance in nearly every business, but none more so than the medical field. Research has shown that more than 34.7 percent of people place a high value on a doctor’s online reputation. More than half of people — six in 10, to be exact — have said they’ve selected a physician simply based on reviews. The same amount of people reported avoiding a practice or physician because of negative reviews.

This means a few things. One, that people are definitely doing their online research before selecting a medical professional. Two, that they care about your online presence, whether its Google reviews, your website, or social media. They’re always watching (and judging).

You can help control the narrative by getting them on your side, which is admittedly challenging without the right tools. Fortunately, SEO can help your credibility by increasing your brand awareness, optimizing your Google listings, properly engaging social media, and more.

Gain and Retain Patients

Keeping current patients and attracting new ones is one of the most important goals of a high-quality medical SEO strategy. For the average practice, current patients account for 68 percent of appointments. If growth is more important to you, know that increasing total patient count by just 2 percent yields a cost-reduction equivalent of 10 percent.

The numbers speak for themselves. Both gaining and retaining patients have the power to significantly impact your practice. And with the right medical SEO strategy created by expert SEO consultants, you’ll be well on your way to achieving both.

Enhance Local Search

Healthcare is largely local, and a lot of people seek out information about local businesses online. Research has shown that 46 percent of Google searches are for local products and services. Fortunately, local traffic is easily captured (and converted) with strong SEO. Neglect SEO and you’ll miss out on a huge opportunity to gain and retain patients.

You see, for patients to discover your practice they must first find you online. SEO helps them find you and allows you to connect with patients seeking your services.

Why Use Sure Oak’s Medical SEO Services?

Our medical SEO agency understands the challenges of healthcare and knows how to create an SEO plan to specifically address the needs of your practice. No two practices are created equal, so no two SEO strategies should be, either.

For example, medical SEO should be heavily focused on optimizing for local mobile use since 58 percent of people search for local businesses on their smartphones every day. The same percentage of consumers have done a voice search to find a local business, like a doctor.

Sure Oak considers these and other important digital metrics to develop the right medical SEO plan for your practice. Our proven process guarantees success, here’s how we do it.

SEO Game Plan

The game plan guides our SEO efforts and is informed by the nuances of the healthcare industry. This guided architecture determines how to best optimize your website and maximize your SEO.

Tailored SEO Services

Our SEO services include important aspects of every great SEO strategy such as advanced keyword research, technical audits, content optimization, competitor analysis, and more.

Premium Link Building

Sure Oak’s unparalleled link building process ensures your best content will be featured on industry-leading websites.

Consult with Our Medical SEO Agency

SEO is an important part of every business’ digital marketing strategy, including medical practices. You need to engage the right tools in the right way to positively impact your position on the SERPs, and doing that well is no easy feat.

No matter how effective your current SEO strategy, engaging a medical SEO agency is a critical investment that could make or break the long-term success of your practice. Our medical SEO consultants keep a pulse on the best SEO strategies for the healthcare professionals. Sure Oak is dedicated to your success and we tenaciously pursue excellence in every aspect of SEO.

Contact us today for a free SEO strategy review to learn how we can transform your practice and build your future.

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