Obviously, it’s important that your website be optimized so patients can actually find it, but there’s a lot more medical SEO can do for you than simply increase your SERP position. Here are a few ways SEO can further assist your practice.
Reputation is of the utmost importance in nearly every business, but none more so than the medical field. Research has shown that more than 34.7 percent of people place a high value on a doctor’s online reputation. More than half of people — six in 10, to be exact — have said they’ve selected a physician simply based on reviews. The same amount of people reported avoiding a practice or physician because of negative reviews.
This means a few things. One, that people are definitely doing their online research before selecting a medical professional. Two, that they care about your online presence, whether its Google reviews, your website, or social media. They’re always watching (and judging).
You can help control the narrative by getting them on your side, which is admittedly challenging without the right tools. Fortunately, SEO can help your credibility by increasing your brand awareness, optimizing your Google listings, properly engaging social media, and more.
Keeping current patients and attracting new ones is one of the most important goals of a high-quality medical SEO strategy. For the average practice, current patients account for 68 percent of appointments. If growth is more important to you, know that increasing total patient count by just 2 percent yields a cost-reduction equivalent of 10 percent.
The numbers speak for themselves. Both gaining and retaining patients have the power to significantly impact your practice. And with the right medical SEO strategy created by expert SEO consultants, you’ll be well on your way to achieving both.
Healthcare is largely local, and a lot of people seek out information about local businesses online. Research has shown that 46 percent of Google searches are for local products and services. Fortunately, local traffic is easily captured (and converted) with strong SEO. Neglect SEO and you’ll miss out on a huge opportunity to gain and retain patients.
You see, for patients to discover your practice they must first find you online. SEO helps them find you and allows you to connect with patients seeking your services.