How Inbound Marketing Works

What is inbound marketing? According to HubSpot:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

To summarize, the idea is to attract, engage, and delight users (aka the HubSpot inbound marketing trio). And if you do that effectively, you’ll generate more repeat customers!

Inbound Marketing and SEO

At Sure Oak, there’s a synergy between what we do from an SEO standpoint and how we approach inbound marketing. Both SEO and inbound marketing prioritize the customer experience above all else.

As Google’s search algorithms continuously evolve to be more like a human brain, customization has never been so important. And with inbound marketing, it’s everything.


With our inbound marketing approach, we don’t just produce top-of-the-funnel leads.  We guide users through the optimal customer journey once they land on your site.

In short: more organic traffic (SEO) + more inbound leads = more sales and revenue. 

Inbound marketing also involves storing all the minute details of every user’s journey in a CRM (Customer Relationship Management) software platform. Using a CRM, like HubSpot, you can keep information  related to customer behavior all in one place. That information can provide powerful insights about how users behave on your site that can inform pivots in your inbound marketing strategy and even your sales process.

Why Use HubSpot?

There’s a variety of CRM systems out there. But Hubspot is one of the more robust platforms. It not only helps you manage sales teams, but marketing and customer service processes as a whole.

And, unlike other heavily sales-focused CRMs, Hubspot’s all-in-one platform has a single user interface that connects all customer-facing departments. HubSpot also packs a higher level of functionality and reporting when it comes to keeping track of  customer details.

In addition, HubSpot has the ability to integrate workflows across primary operations and automate several of what would otherwise be manual tasks. That way, your team can focus on what really matters most: helping your company run efficiently.

If you’re worried about having to switch to another CRM down the road, HubSpot is uniquely designed to scale with your business as it grows. So whether you’re a five-person team or a large enterprise with over 500 employees, Hubspot offers a long-term CRM solution.

❤ Sure Oak is an official HubSpot partner!

Interested in implementing HubSpot? Migrating to HubSpot? Or maybe you already use HubSpot, but need help with ongoing content creation for email campaigns, etc? Whatever your needs surrounding HubSpot, we want to help you get the most out of this awesome platform!

Yup, we ❤ HubSpot! We’ve had tremendous success leveraging HubSpot inbound marketing for both ourselves and our clients. Now it’s your turn.

I’m in. Help me get the most out of HubSpot!

What to expect with Sure Oak Inbound Marketing

Following the Inbound marketing methodology, our experts will help you devise a strategy that makes sense for your organization. We start by learning about your business, including your revenue goals and how you operate day-to-day. From there, we’ll uncover gaps within your existing marketing strategy and determine the best way to bridge them.

This can take many different forms, including:

  • Customer journey mapping
  • Lead nurturing
  • Marketing automation
  • Content development
  • Ongoing content creation for a blog, emails, white papers, e-books, landing pages, etc.
  • Lead scoring
  • HubSpot implementation
  • And more…

Depending on your resources, timeline and budget, we’ll make recommendations for developing your internal infrastructure and provide solutions to help you achieve your goals.

How we work

With every new engagement, we go through a 1–3 month foundational phase where we dive even deeper into understanding your business processes, buyer personas, and target market.

From there, we’ll devise either a 6– or 12–month digital strategy that we deliver on each month. Each quarter, we’ll take stock on what’s working, what’s not, and pivot where needed.

Remember, growth is our value proposition. We’ll take whatever steps necessary to help you reach your goals.

Tom Casano and Logan Palmer

Ready to take the plunge? Schedule a growth strategy call here

Request my SEO strategy session now

or call 1-800-736-7190