Sure Oak SEO Tools
Meta Tag Generator
Free Meta Tag Generator
Our free Meta Tag Generator can generate the following tags:
- Meta Title
- Meta Description
- Meta Keywords (not recommended as Google doesn’t really look at this data anymore)
- Follow or No-Follow within a page’s tags
- Index or Noindex within a page’s tags
What Are Meta Tags?
Meta tags are the first impression potential visitors receive of your website through organic listings, as well as identifiers search engine bots use to scour your website.
Your Meta Title and Meta Description are the two tags that represent your website within Google’s search engine results pages (SERPs). However, before we go any deeper into your visible tags, let’s take a look at the tags users don’t see: the ones search engines use to identify you.
These search engine tags deliver a strict set of instructions to the search engine bots on how to behave on specific web pages.
One such tag is the Meta Robots tag. This tag allows you to either block or allow crawling of a page by robots. If the tag says ‘no index’, it will instruct robots not to add the page to search results. A ‘no index’ setting should only be used on pages that aren’t useful to users. These may include login or admin pages. A Meta Robots tag with ‘index’, on the other hand, will allow robots to include the page in their search results.
Another instruction Meta Robots tags can have is ‘follow’ or ‘no follow’. Unless circumstances suggest otherwise, you should always set your page links to the ‘follow’ setting. This is because a ‘no follow’ setting tells robots not to click or “follow” the links your page shows.
Another example of a search engine tag is the canonical tag. This tag is used to educate search engines on what is the master/ original copy of a page.
Making use of the canonical tag prevents problems with ‘duplicate content’, which is the same content appearing on multiple URLs.
Our Meta Tag Generator Tool
Although the meta tags we just mentioned are important for any website, there are many others that are just as important. To further complicate the matter, it can be difficult to know what tags go where and how you should be looking to optimize them for improved rankings.
Therefore, we’ve put together the meta tag generator tool to make the website optimization process as easy as possible for you.
Areas we cover within our free metadata generator tool include:
The Meta Title Generator, which contains instructions to enter your webpage’s meta title, made up of your main keywords. It should be no more than 70 characters.
The second section is the Meta Description Generator, which calls for a longer description of your web page, up to 320 characters. Although Google will not consider the information within this field toward your rankings, it’s important to optimize this section for users to increase click through.
Third is the meta keywords field. It’s been a number of years since this was considered by search engines when ranking your website, so we would recommend simply leaving this section blank.
The final section our tool covers is the Robots Meta Tag. This is the option to specify the indexing choices for your website to search engine crawlers. As we covered above, these options allow you to tell the crawlers whether you wish this page to be blocked from indexing, and whether you wish crawlers to ‘follow’ links on this page.
Meta Tag Optimization Tips
Now that you know how to create meta tags using our tool, here are some instructions on optimizing those tags for SEO.
Page Title Optimization Tips
Your web page’s meta title is the main advertisement to users within the search results pages. Therefore, you should optimize this section for both users and search engines.
Some of the most common ways to optimize your title tags include:
Front loading your target keywords
Including your web pages keywords at the beginning of your title tag has been seen to increase both CTR and rankings.
Include number (Odd)
Oddly enough, it’s statistically proven that including a number in your website’s title tag will improve CTR’s. Even more interesting, odd numbers tend to perform better than even numbers.
Add an incentive
Although your title tags are the first thing users see, don’t forget your competitors will be competing for the same space, with more or less the same title tag as yours. So, how can you stand out? Well, you can do so by adding benefits into your title tags that your competitors don’t immediately make use of (i..e ‘24hr Delivery’ and ‘FREE Delivery’). Give it a try and see how the change affects your conversion rates.
Meta Description Optimization Tips
While your website’s meta description tags don’t provide any value to your website’s rankings, they can be optimized towards improving CTR from the SERP’s. A couple ways you can do this are:
Include target keywords
This is more common sense than anything, and if you add the exact phrase a user is likely to search for, it will appear bolded in your listing to these users.
Similar to your title tags, including symbols and numbers within your meta description tags will help make your listing stand out from the crowd and attract those much sought after clicks.
So what do you think? Are you ready to kickstart your website’s meta tags? Try out our tool and let us know how it works for your optimization efforts.
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