30% of all website sessions will be conducted without a screen by 2020, according to Gartner data predictions.
People love things that are easy, and voice search has made internet browsing and searching even easier. Voice search allows users to speak directly into a connected device as opposed to typing keywords in a search engine to generate results.
Even though voice search and its corresponding devices have been around for a few years now, its capabilities are still in their infancy. The marketing and advertising side of voice search is just starting to take shape, but . there are already many ways to prepare and strategize to take full advantage of this new technology for your website and business. The newness of it all makes voice search marketing writhe with opportunity for innovators like us.
Currently, one of the main ways to optimize for voice search is to cater to search engine ranking opportunities. At Sure Oak, we do this by utilizing the following thought process:
Page Speed – Google (and all search engines) love fast, optimized websites. The faster they can find relevant results and serve them to the user, the more likely that user will use their services in the future. Therefore, it’s critical that your website has a fast load time. The faster, the better!
Content Made Simple – People speak and type in very different ways. Did you know the average typed search query is only 2-3 words compared to the average voice search query which is a whopping 29 words?!
Content needs and requirements will vary for each page of your website as well as the user intent on those pages. Whether striving to achieve concise information or going after long-form content opportunities, the main takeaway is to supply content in a way that real people would speak and interact with it.
Think About Featured Snippets – A featured snippet is the “position 0” spot on Google (also known as the answer box) that grabs a “snippet” of information from a website page to answer the user’s question. This makes it easier for the user to get what they’re looking for quicker. Utilizing this knowledge from a voice search perspective, content can be crafted in ways to cater to featured snippets, so when a user performs a voice search query, your website (and its content) can be the answer they’re looking for!
Local Voice Search – Over 20% of voice search queries have location-based words within them. This is a great way for local businesses to expand their visibility and presence within their local targeted communities.
The information presented above is just the tip of the iceberg for what voice search will become over the next few years. At Sure Oak, we pride ourselves on remaining at the forefront of new technologies and strategies so that you can get the most out of your website.