Service Subpage2018-11-22T07:30:29+00:00

Service Bullet Point 1

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Keyword Research

Our Comprehensive, Proprietary Process
Keyword Collection

  • We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche
  • We collect keywords from 8-12 different sources including:
    • Your competitors
    • 3rd party data tools
    • Your own data in Search Console/Google Analytics
    • Checking against our own ideas
    • Mashing up word combinations
    • Suggestions and recommendations from Google
  • Keyword Analysis
    • We use our own formula to discover the most commonly recurring terms and phrases within your keyword list
  • Hotwords Analysis
    • Our secret sauce to identify the right terms and synonyms for your business
    • This stage helps us to identify high-intent keywords and hear your feedback about what topics are most important to you
    • We also choose negative keywords in this stage
  • Keyword Grouping (Clustering)
    • The full list of keywords discovered are broken down into their own separate groups.
    • Our most intensive and time-consuming stage
    • Through this process we are able to effectively optimize one page to dozens of keywords
  • Keyword Mapping
    • We decide on which pages should correlate with which keywords
    • We identify new pages that should be created for keyword groups that aren’t mapped yet

Our Workflow

  • Identify who we are targeting, why, what we are offering them, and what action we want them to take.
  • Collect keyword data from multiple sources.
  • Import previous keyword research.
  • Import keywords from Google Analytics/Webmaster Tools.
    • Your competitors
    • 3rd party data tools
    • Your own data in Search Console/Google Analytics
    • Checking against our own ideas
    • Mashing up word combinations
    • Suggestions and recommendations from Google
  • Combine all data into one master list and remove duplicates.
  • Clean and filter for brand name and irrelevant queries.
  • Decide on and remove negative keywords.
  • Import corresponding keyword volume data.
  • Run a word frequency calculation and consider the most important keywords accounting for synonyms, word variations, and word phrases.
  • Analyze word occurrence in every keyword.
  • Score keyword relevance, user intent, and qualification.
  • Measure the trade-offs of high conversions on low search volumes vs low conversions on high search volumes.
  • Analyze and organize the keywords and break them up into groups based on similarity, synonyms, intent.
  • Perform keyword mapping to relevant webpages.

Site Audit

We audit for over 30 technical factors

  • Robots.txt file
  • Sitemap accessibility
  • Crawl errors
  • 404 errors
  • Broken links
  • Spammy backlinks to disavow
  • Pages indexed by Google
  • 301/302 redirects
  • Page load speed
  • Meta descriptions present, length, etc.
  • Title tags length present, length, etc.
  • Backlink profile
  • Referring domains
  • Other versions of the domain properly
  • Redirecting
  • Mobile-friendly
  • Manual actions (penalties) in Google Webmaster Tools
  • Google algorithm update penalties
  • Anchor text variation
  • Duplicate content issues
  • Country targeting properly set up
  • Image alt text available
  • URL structures
  • Rel-canonical link tag properly implemented
  • Meta keywords not present
  • HTML markup
  • Keyword cannibalization
  • Privacy policy page
  • Ratio of follow to nofollow backlinks
  • Physical address listed and “real company” aspects
  • Ranking for the site’s own brand name
  • Social media pages available

On-Page Optimization Analysis

Recommendations for optimization updates including (but not limited to):

  • Page titles
  • Header titles
  • Body text/content
  • URL slugs
  • Meta descriptions
  • Images
  • Internal linking
    • The most important pages have a significant and natural number of internal links
    • Internal backlinks are using proper anchor text

Content Creation Planning

  • Assess and analyze content for most important pages
    • Current status of pre-existing content
    • High-quality, well-written, comprehensive, long-form, helpful
  • Site structure and siloing to categorical pages
  • Short-term blog content vs evergreen content
  • Suggestions for specific content to be created or expanded upon

Strategy

  • What are your biggest opportunities to acquire the highest converting traffic?
  • What are your biggest opportunities to acquire the greatest volume of traffic?
  • Are there any backlinking SEO opportunities that are a natural part of your business?
  • Which keyword groups and topics are the highest priority to focus on?
  • What external backlinking campaign is the most suitable for you?
  • What strategy will give you the highest ROI?
  • What strategy will be the most effective for you to reach your goals?
  • Who will help amplify our message and why?
  • What is our process for turning visitors from search into paying customers?

Additional Analysis

  • Analysis of competitors
    • Find competitor backlinks and content and assess why they are ranking higher
    • Discover opportunities to earn similar backlinks and create better content than them
  • Google Analytics
    • Set up conversion rate tracking if it’s not already set up to
    • rack conversion rates and the most important pages is cover opportunities to earn similar backlinks and create better content than them

Learn how to grow your business with a
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Get your questions answered

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