Keyword Research

Our Comprehensive, Proprietary Process
Keyword Collection

• We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche
• We collect keywords from 8-12 different sources including:
  • Your competitors
  • 3rd party data tools
  • Your own data in Search Console/Google Analytics
  • Checking against our own ideas
  • Mashing up word combinations
  • Suggestions and recommendations from Google
• Keyword Analysis
  • We use our own formula to discover the most commonly recurring terms and phrases within your keyword list
• Hotwords Analysis
  • Our secret sauce to identify the right terms and synonyms for your business
  • This stage helps us to identify high-intent keywords and hear your feedback about what topics are most important to you
  • We also choose negative keywords in this stage
• Keyword Grouping (Clustering)
  • The full list of keywords discovered are broken down into their own separate groups.
  • Our most intensive and time-consuming stage
  • Through this process we are able to effectively optimize one page to dozens of keywords
• Keyword Mapping
  • We decide on which pages should correlate with which keywords
  • We identify new pages that should be created for keyword groups that aren’t mapped yet

Our Workflow

• Identify who we are targeting, why, what we are offering them, and what action we want them to take.
• Collect keyword data from multiple sources.
• Import previous keyword research.
• Import keywords from Google Analytics/Webmaster Tools.
  • Your competitors
  • 3rd party data tools
  • Your own data in Search Console/Google Analytics
  • Checking against our own ideas
  • Mashing up word combinations
  • Suggestions and recommendations from Google
• Combine all data into one master list and remove duplicates.
• Clean and filter for brand name and irrelevant queries.
• Decide on and remove negative keywords.
• Import corresponding keyword volume data.
• Run a word frequency calculation and consider the most important keywords accounting for synonyms, word variations, and word phrases.
• Analyze word occurrence in every keyword.
• Score keyword relevance, user intent, and qualification.
• Measure the trade-offs of high conversions on low search volumes vs low conversions on high search volumes.
• Analyze and organize the keywords and break them up into groups based on similarity, synonyms, intent.
• Perform keyword mapping to relevant webpages.

Site Audit

We audit for over 30 technical factors

On-Page Optimization Analysis

Recommendations for optimization updates including (but not limited to):

Content Creation Planning

• Assess and analyze content for most important pages
  • Current status of pre-existing content
  • High-quality, well-written, comprehensive, long-form, helpful
• Site structure and siloing to categorical pages
• Short-term blog content vs evergreen content
• Suggestions for specific content to be created or expanded upon

Strategy

• What are your biggest opportunities to acquire the highest converting traffic?
• What are your biggest opportunities to acquire the greatest volume of traffic?
• Are there any backlinking SEO opportunities that are a natural part of your business?
• Which keyword groups and topics are the highest priority to focus on?
• What external backlinking campaign is the most suitable for you?
• What strategy will give you the highest ROI?
• What strategy will be the most effective for you to reach your goals?
• Who will help amplify our message and why?
• What is our process for turning visitors from search into paying customers?

Additional Analysis

• Analysis of competitors
  • Find competitor backlinks and content and assess why they are ranking higher
  • Discover opportunities to earn similar backlinks and create better content than them
• Google Analytics
  • Set up conversion rate tracking if it’s not already set up to
  • rack conversion rates and the most important pages is cover opportunities to earn similar backlinks and create better content than them