Service Bullet Point 1

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Keyword Research

Our Comprehensive, Proprietary Process
Keyword Collection

  • We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche
  • We collect keywords from 8-12 different sources including:
    • Your competitors
    • 3rd party data tools
    • Your own data in Search Console/Google Analytics
    • Checking against our own ideas
    • Mashing up word combinations
    • Suggestions and recommendations from Google
  • Keyword Analysis
    • We use our own formula to discover the most commonly recurring terms and phrases within your keyword list
  • Hotwords Analysis
    • Our secret sauce to identify the right terms and synonyms for your business
    • This stage helps us to identify high-intent keywords and hear your feedback about what topics are most important to you
    • We also choose negative keywords in this stage
  • Keyword Grouping (Clustering)
    • The full list of keywords discovered are broken down into their own separate groups.
    • Our most intensive and time-consuming stage
    • Through this process we are able to effectively optimize one page to dozens of keywords
  • Keyword Mapping
    • We decide on which pages should correlate with which keywords
    • We identify new pages that should be created for keyword groups that aren’t mapped yet

Our Workflow

  • Identify who we are targeting, why, what we are offering them, and what action we want them to take.
  • Collect keyword data from multiple sources.
  • Import previous keyword research.
  • Import keywords from Google Analytics/Webmaster Tools.
    • Your competitors
    • 3rd party data tools
    • Your own data in Search Console/Google Analytics
    • Checking against our own ideas
    • Mashing up word combinations
    • Suggestions and recommendations from Google
  • Combine all data into one master list and remove duplicates.
  • Clean and filter for brand name and irrelevant queries.
  • Decide on and remove negative keywords.
  • Import corresponding keyword volume data.
  • Run a word frequency calculation and consider the most important keywords accounting for synonyms, word variations, and word phrases.
  • Analyze word occurrence in every keyword.
  • Score keyword relevance, user intent, and qualification.
  • Measure the trade-offs of high conversions on low search volumes vs low conversions on high search volumes.
  • Analyze and organize the keywords and break them up into groups based on similarity, synonyms, intent.
  • Perform keyword mapping to relevant webpages.

Site Audit

We audit for over 30 technical factors

  • Robots.txt file
  • Sitemap accessibility
  • Crawl errors
  • 404 errors
  • Broken links
  • Spammy backlinks to disavow
  • Pages indexed by Google
  • 301/302 redirects
  • Page load speed
  • Meta descriptions present, length, etc.
  • Title tags length present, length, etc.
  • Backlink profile
  • Referring domains
  • Other versions of the domain properly
  • Redirecting
  • Mobile-friendly
  • Manual actions (penalties) in Google Webmaster Tools
  • Google algorithm update penalties
  • Anchor text variation
  • Duplicate content issues
  • Country targeting properly set up
  • Image alt text available
  • URL structures
  • Rel-canonical link tag properly implemented
  • Meta keywords not present
  • HTML markup
  • Keyword cannibalization
  • Privacy policy page
  • Ratio of follow to nofollow backlinks
  • Physical address listed and “real company” aspects
  • Ranking for the site’s own brand name
  • Social media pages available

On-Page Optimization Analysis

Recommendations for optimization updates including (but not limited to):

  • Page titles
  • Header titles
  • Body text/content
  • URL slugs
  • Meta descriptions
  • Images
  • Internal linking
    • The most important pages have a significant and natural number of internal links
    • Internal backlinks are using proper anchor text

Content Creation Planning

  • Assess and analyze content for most important pages
    • Current status of pre-existing content
    • High-quality, well-written, comprehensive, long-form, helpful
  • Site structure and siloing to categorical pages
  • Short-term blog content vs evergreen content
  • Suggestions for specific content to be created or expanded upon


  • What are your biggest opportunities to acquire the highest converting traffic?
  • What are your biggest opportunities to acquire the greatest volume of traffic?
  • Are there any backlinking SEO opportunities that are a natural part of your business?
  • Which keyword groups and topics are the highest priority to focus on?
  • What external backlinking campaign is the most suitable for you?
  • What strategy will give you the highest ROI?
  • What strategy will be the most effective for you to reach your goals?
  • Who will help amplify our message and why?
  • What is our process for turning visitors from search into paying customers?

Additional Analysis

  • Analysis of competitors
    • Find competitor backlinks and content and assess why they are ranking higher
    • Discover opportunities to earn similar backlinks and create better content than them
  • Google Analytics
    • Set up conversion rate tracking if it’s not already set up to
    • rack conversion rates and the most important pages is cover opportunities to earn similar backlinks and create better content than them
Tom Casano

Speak 1-on-1 with our digital marketing specialist and get your free personalized analysis and report

We start by analyzing your website and backlink profile to see where you currently stand. After evaluation, we may suggest several strategies to help you effectively rank better and earn more traffic.

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