Service Bullet Point 1
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Keyword Research
Our Comprehensive, Proprietary Process
Keyword Collection
- We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche
- We collect keywords from 8-12 different sources including:
- Your competitors
- 3rd party data tools
- Your own data in Search Console/Google Analytics
- Checking against our own ideas
- Mashing up word combinations
- Suggestions and recommendations from Google
- Keyword Analysis
- We use our own formula to discover the most commonly recurring terms and phrases within your keyword list
- Hotwords Analysis
- Our secret sauce to identify the right terms and synonyms for your business
- This stage helps us to identify high-intent keywords and hear your feedback about what topics are most important to you
- We also choose negative keywords in this stage
- Keyword Grouping (Clustering)
- The full list of keywords discovered are broken down into their own separate groups.
- Our most intensive and time-consuming stage
- Through this process we are able to effectively optimize one page to dozens of keywords
- Keyword Mapping
- We decide on which pages should correlate with which keywords
- We identify new pages that should be created for keyword groups that aren’t mapped yet
Our Workflow
- Identify who we are targeting, why, what we are offering them, and what action we want them to take.
- Collect keyword data from multiple sources.
- Import previous keyword research.
- Import keywords from Google Analytics/Webmaster Tools.
- Your competitors
- 3rd party data tools
- Your own data in Search Console/Google Analytics
- Checking against our own ideas
- Mashing up word combinations
- Suggestions and recommendations from Google
- Combine all data into one master list and remove duplicates.
- Clean and filter for brand name and irrelevant queries.
- Decide on and remove negative keywords.
- Import corresponding keyword volume data.
- Run a word frequency calculation and consider the most important keywords accounting for synonyms, word variations, and word phrases.
- Analyze word occurrence in every keyword.
- Score keyword relevance, user intent, and qualification.
- Measure the trade-offs of high conversions on low search volumes vs low conversions on high search volumes.
- Analyze and organize the keywords and break them up into groups based on similarity, synonyms, intent.
- Perform keyword mapping to relevant webpages.
Site Audit
We audit for over 30 technical factors
- Robots.txt file
- Sitemap accessibility
- Crawl errors
- 404 errors
- Broken links
- Spammy backlinks to disavow
- Pages indexed by Google
- 301/302 redirects
- Page load speed
- Meta descriptions present, length, etc.
- Title tags length present, length, etc.
- Backlink profile
- Referring domains
- Other versions of the domain properly
- Redirecting
- Mobile-friendly
- Manual actions (penalties) in Google Webmaster Tools
- Google algorithm update penalties
- Anchor text variation
- Duplicate content issues
- Country targeting properly set up
- Image alt text available
- URL structures
- Rel-canonical link tag properly implemented
- Meta keywords not present
- HTML markup
- Keyword cannibalization
- Privacy policy page
- Ratio of follow to nofollow backlinks
- Physical address listed and “real company” aspects
- Ranking for the site’s own brand name
- Social media pages available
On-Page Optimization Analysis
Recommendations for optimization updates including (but not limited to):
- Page titles
- Header titles
- Body text/content
- URL slugs
- Meta descriptions
- Images
- Internal linking
- The most important pages have a significant and natural number of internal links
- Internal backlinks are using proper anchor text
Content Creation Planning
- Assess and analyze content for most important pages
- Current status of pre-existing content
- High-quality, well-written, comprehensive, long-form, helpful
- Site structure and siloing to categorical pages
- Short-term blog content vs evergreen content
- Suggestions for specific content to be created or expanded upon
Strategy
- What are your biggest opportunities to acquire the highest converting traffic?
- What are your biggest opportunities to acquire the greatest volume of traffic?
- Are there any backlinking SEO opportunities that are a natural part of your business?
- Which keyword groups and topics are the highest priority to focus on?
- What external backlinking campaign is the most suitable for you?
- What strategy will give you the highest ROI?
- What strategy will be the most effective for you to reach your goals?
- Who will help amplify our message and why?
- What is our process for turning visitors from search into paying customers?
Additional Analysis
- Analysis of competitors
- Find competitor backlinks and content and assess why they are ranking higher
- Discover opportunities to earn similar backlinks and create better content than them
- Google Analytics
- Set up conversion rate tracking if it’s not already set up to
- rack conversion rates and the most important pages is cover opportunities to earn similar backlinks and create better content than them