Meta Tag Checker/Tester Tool
Meta tags have for years been seen as the most popular implementation that can be made to a website. But how, you may be wondering, are they useful?
Keep reading to find out.
What are Meta Tags?
As you may already know, your website’s Meta Tag data, most specifically your title tag, is displayed to users within the search engine results pages. Below your title tag is your page’s meta description tag, which provides a short summary of the specified page on your website.
However, it’s worth mentioning that meta descriptions no longer provide any sort of ranking benefit for your website and are used more as a means of enticing users to click.
Why Should I Care About Meta Tags?
If meta description tags no longer pass any ranking benefit to your site, why exactly do you need to optimize them?
First, meta tags are known to still provide a real hint to search engines as to what term or phrase you’d like to rank for. The meta description, on the other hand, isn’t known to have any bearing on search engine rankings.
However, it’s worth considering that meta descriptions do act as an ideal opportunity to stand out within the search results and entice users to click your result, which is in fact known to be a ranking factor.
How can you make your description stand out, exactly?
Well, you can make your page’s meta descriptions stand out in a couple of ways. The first way is to add your target keyword (naturally) within the text. You can also include calls such as ‘free delivery’, ‘10% off’ and ‘24 hour delivery.
An inside tip is to look into your website’s Google Search Console data to uncover the most popular terms that your website’s visitors are using to find or not find your website. We strongly suggest including these terms in your meta description.
How Do I Optimize My Website’s MetaData?
With all this talk about metadata, you may be hungry to try some for yourself. If so, try out our free meta tag analyzer tool.
This tool performs a number of functions with minimal input from the user. Upon entering and submitting your URL, you’ll receive the page’s meta data in the form of numerous tools. These tools include a meta title checker, a meta description checker, a meta keywords checker, and a meta viewport and open graph testing tool.
Each of these provides feedback on what your page is currently doing right, as well as what’s missing or not fully optimized.
For instance, the tool will show how long your current title tag is and will enable you to optimize it for Google.
The meta description section of your results will also allow you to alter your description to a maximum of 320 characters. This section seems to frequently change character limits, so it’s important to keep up-to-date with current industry news to maximize opportunities that entice user interaction.
The meta keywords section no longer has bearing on your search engine rankings, and it can actually be seen as a resource for your competitors since meta keyword tags enable them to learn what keywords your site is targeting. This essentially gives them insight into your SEO campaign.
The final section in your meta tag analyzer results is the Meta Viewport and Open Graph.
The viewport is the visible section of your website that users see. This, of course, varies by device, as smaller screens tend to see smaller sections of your website.
In the beginning, websites were viewed through one single viewport; however, once browsing through phones and tablets became significantly more popular, browsers worked to scale down these websites to fit the screen. This was done through the viewport meta tag.
A meta viewport tag gives instructions to the browser as to how to handle a page’s dimensions and scaling.
The ‘Open Graph’ result, on the other hand, states whether the analyzed URL has been optimized for the open graph tag. The Open Graph tag is simply used to optimize how your website appears when shared within Facebook (i.e. if a user shares a popular blog post from your website, you’re able to choose exactly which image is used, as well as the title and description that appears on the Facebook status).
By now you may be wondering what your meta tags look like, so why not check them out using our free tool? Let us know if there are any questions about meta tags or the tool that we didn’t answer. We’re always happy to help!
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