Your webpages and content need to be optimized to Google's search algorithm. This means that each keyword a page is targeting should be used in the title tags, header tags, URL slugs, internal links, and body text. Optimization is not limited to optimizing for only keywords. You also need to ensure that your page titles and meta descriptions are the right length.
Correct Title Length
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Technical SEO is one of the more complex and developer-heavy areas of SEO. There are a myriad of technical factors that are centered around Google's ability to access and crawl your website and properly render pages quickly and properly.
All 4 Canonical Names Redirect to Single Version:
Recently, Google's algorithm has become more adept at accurately assessing a website's user experience for humans (not bots). Your page load speed, usability, and mobile friendliness are some helpful indicators for what the user experience on your website is like.
Desktop Page Load Speed
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Mobile Page Load Speed
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Running mobile-friendly test...
The quality, helpfulness, and depth of your content is one of the most important ranking factors in Google's algorithm. After all, users are most often searching for the content you provide and in order to rank higher you will need in-depth and extensive content.
Backlinks are Google's most heavily weighted ranking factor and have the most impact to get your site ranking higher and getting more organic traffic. In order to rank higher, you will need more authoritative and trustworthy referring domains linking back to your website. Here are two metrics that we use to measure this: domain authority and the number of external equity links.
Total Referring Domains
External Equity Links to Homepage