On-Site Optimization for SEO
On-Site Optimization for SEO builds the right foundation for your website and business for the long-term. We start by auditing and strategically optimizing your website’s pages, content, site architecture, and more to align with search queries. We then focus on earning high-quality, authoritative, and trustworthy backlinks to your website to help you rank higher, since this is the most heavily-weighted ranking factor in Google’s algorithm.
Our Comprehensive, Proprietary Process
- Keyword Collection
- We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche
- We collect keywords from 8-12 different sources including:
- your competitors
- 3rd party data tools
- your own data in Search Console/Google Analytics
- checking against our own ideas
- mashing up word combinations
- suggestions and recommendations from Google
- Keyword Analysis
- We use our own formula to discover the most commonly recurring terms and phrases within your keyword list
- Hotwords Analysis
- Our secret sauce to identify the right terms and synonyms for your business
- This stage helps us to identify high-intent keywords and hear your feedback about what topics are most important to you
- We also choose negative keywords in this stage
- Keyword Grouping (Clustering)
- The full list of keywords discovered are broken down into their own separate groups.
- Our most intensive and time-consuming stage
- Through this process we are able to effectively optimize one page to dozens of keywords
- Keyword Mapping
- We decide on which pages should correlate with which kewords
- We identify new pages that should be created for keyword groups that aren’t mapped yet
- Identify who we are targeting, why, what we are offering them, and what action we want them to take.
- Collect keyword data from multiple sources:
- Import previous keyword research.
- Import keywords from Google Analytics/Webmaster Tools.
- “Get Ideas” from Google Keyword Planner from landing page.
- Check and import the keywords that your site is already ranking for
- Check and import keywords that 3-6 competitors are already ranking for.
- “Get Ideas” from competitors’ landing pages in Google Keyword Planner.
- Check competitors’ meta keywords.
- Manually brainstorm a list of ideas and use Google Keyword Planner to “Get Ideas”.
- Get keyword suggestions from Ahrefs, SEMrush, and more.
- “Get Ideas” from a list of services available from the website.
- Manually create a “mashup” of keyword combinations/permutations.
- Combine all data into one master list and remove duplicates.
- Clean and filter for brand name and irrelevant queries.
- Decide on and remove negative keywords.
- Import corresponding keyword volume data.
- Run a word frequency calculation and consider the most important keywords accounting for synonyms, word variations, and word phrases.
- Analyze word occurrence in every keyword.
- Score keyword relevance, user intent, and qualification.
- Measure the trade-offs of high conversions on low search volumes vs low conversions on high search volumes.
- Analyze and organize the keywords and break them up into groups based on similarity, synonyms, intent.
- Perform keyword mapping to relevant webpages.
We audit for over 30 technical factors
- robots.txt file
- sitemap accessibility
- crawl errors
- 404 errors
- broken links
- spammy backlinks to disavow
- pages indexed by Google
- 301/302 redirects
- page load speed
- meta descriptions present, length, etc.
- title tags length present, length, etc.
- backlink profile
- referring domains
- other versions of the domain properly redirecting
- manual actions (penalties) in Google Webmaster Tools
Audit the following 31 factors:
- Google algorithm update penalties
- anchor text variation
- duplicate content issues
- country targeting properly set up
- image alt text available
- URL structures
- rel-canonical link tag properly implemented
- meta keywords not present
- HTML markup
- keyword cannibalization
- ratio of follow to nofollow backlinks
- physical address listed and “real company” aspects
- ranking for the site’s own brand name
- social media pages available
On-Page Optimization Analysis
- recommendations for optimization updates including (but not limited to):
- page titles
- header titles
- body text/content
- URL slugs
- meta descriptions
- internal linking
- the most important pages have a significant and natural number of internal links
- internal backlinks are using proper anchor text
Content Creation Planning
- assess and analyze content for most important pages
- current status of pre-existing content
- high-quality, well-written, comprehensive, long-form, helpful
- site structure and siloing to categorical pages
- short-term blog content vs evergreen content
- suggestions for specific content to be created or expanded upon
- What are your biggest opportunities to acquire the highest converting traffic?
- What are your biggest opportunities to acquire the greatest volume of traffic?
- Are there any backlinking SEO opportunities that are a natural part of your business?
- Which keyword groups and topics are the highest priority to focus on?
- What external backlinking campaign is the most suitable for you?
- What stategy will give you the highest ROI?
- What strategy will be the most effective for you to reach your goals?
- Who will help amplify our message and why?
- What is our process for turning visitors from search into paying customers?
- analysis of competitors
- find competitor backlinks and content and assess why they are ranking higher
- discover opportunities to earn similar backlinks and create better content than them
- Google Analytics
- set up conversion rate tracking if it’s not already set up to
- track conversion rates and the most important pages
How Long Does it Take?
Because it is so thorough, it typically takes around 3 weeks to complete the on-site SEO process.
What Is Included?
This phase is primarily comprised of what you see on this page, which focuses on: keyword research, on-page optimization, content planning, a technical site audit, and strategy. We limit on-page optimization to an initial 5 pages. If you would like to optimize more than 5 pages, it is recommended that you make a custom request.
What Happens After It’s Completed?
This phase ends with a final comprehensive report with actionable items that are prioritized for easy execution. When you receive the report, we walk you through it every step of the way with a screenshare. We don’t stop there. Taking the time to answer all of your questions, we help to educate you on any complex or technical issues and explain in a conversational way what we’ve found and the best course of action.
You are provided with a clear roadmap of what needs to be done in order to fully optimize your website to rank higher for actual keywords that people are searching for. You get a high-level picture, as well as all of the nitty gritty details. You receive multiple files that detail everything you need to know.