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This week we sat down with Agnes Józwiak from the webinar software ClickMeeting to learn just how useful webinars can be for all industries in all parts of the sales funnel. She shared some great tips with us on how to choose the right webinar software for your needs and what webinars can do to turn your business prospects into fully engaged customers.

Ready to learn more? Let’s dig in.

The Power of Webinars

Webinars can have a huge impact on your bottom line. How you may ask? By engaging potential customers and giving them a behind-the-scenes glimpse into your company and the services you offer. Unfortunately, with so many opportunities for learning now available online, it can be difficult to capture and keep the attention of the crowd.

To do so, Agnes recommends giving webinar attendees the ability to access a recording of the webinar even if they don’t make it to the actual live time. Doing this will make those who register much more likely to engage with your content and sign up for your future webinars.

Another tactic she suggests is to host webinars on a variety of topics and for a variety of purposes. Don’t focus on just your business or the services you offer, but also focus on your customers’ pain points and needs. Don’t be afraid to change it up a little. Then, once you’ve established the angles you’ll be taking with your webinars, it’s time to figure out what software you’ll use to host it.

How to Choose the Best Webinar Software

Recording a webinar is easy, right?

Yes and no. With the use of a webinar software, you can customize things like the duration, registration page, and format with just the click of a button. Unfortunately, no two webinar softwares are exactly the same. Each offers its own unique features, and it’s up to you to determine how and if you want to use them.

Take ClickMeeting, for example. For their software, Agnes said ClickMeeting offers tutorials in the form of webinars, YouTube videos, easy-to-understand blog posts, and more, all to help users understand what features are available and how they can be used. What’s more, the software is also pretty intuitive. This is critical no matter what software you choose, Agnes said, because nobody has the time or money to invest in a software that can take months or even years to fully understand (we’re looking at you, Photoshop).

So how can you choose a webinar software that suits your needs? Agnes offered up 3 components that are important to consider if you want the best.

1. User Friendliness

Although this may seem intuitive, it’s still necessary. You don’t want your webinars to turn out awful, and having a good understanding of the software you use to put them on is critical.

2. Client (and Company) Success Stories

If a company can’t prove the success–and by extension, user-friendliness–of their software, then you have no reason to invest your time, money, and effort into them. Your webinars will basically be your babies and the software your babysitter. Would you rather pay the babysitter that lets your little ones run wild instead of doing the job you paid them for, or would you rather choose the one that ensures your webinars (and all their needs) are met promptly and successfully?

3. Automation

Webinars are quickly becoming major components of online interaction, and as a result, are rapidly evolving to fit the needs of various industries. The software you choose to work with has to be evolving with, and even ahead of, those industries’ needs. This means introducing new features, integrating with other software that offers different products or services or even simply becoming more user-friendly.

KEY INSIGHTS

  • Webinars are an excellent strategy for engaging with prospective clients and bringing them into your sales funnels.
  • Providing attendees with access to a recording of the webinar can encourage enrollment in future webinars.
  • When searching for a webinar platform, remember to think of the future and how you can integrate your webinar into other elements of your business.

AGNES’ TAKEAWAYS

  • Webinars can be a critical part of your sales funnel when organized and well thought out.
  • Don’t be afraid to go broad with your webinar topics. Remember to focus on what your customer needs.
  • When trying to find the best webinar software, be sure to take a look at user friendliness and success stories.

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