Companies looking to establish authority within their industry and gain greater exposure ought to consider link building strategies. According to link building expert, Jon Cooper, successful link building is about finding what works for you personally.

She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.

Imagine how streamlined digital marketing could be if search engines could direct you to the websites frequented by your company’s target market? This week, Rand Fishkin chats with Tom about his experiences creating such a tool, called SparkToro.

Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners, and influencers better than other media.

Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution. This week, Tom and Mikael discuss how marketers can benefit from messenger chatbots.

This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion: helping marketers make more money. She also provides her favorite marketing tools.

What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic: customer satisfaction! After all, conversations about creating a solid customer journey do not come up nearly as often as they should