LinkedIn is a tool we all use to build our networks, but are you using it to its fullest potential? This week Tom Casano talks with Deepak Shukla of Pearl Lemon on how you can use your LinkedIn profile to generate leads and turn those leads into business.

How to reach out to Ed Zaloga: [...]

Reality and virtual reality are merging. Other than virtual reality games like Pokemon Go and SnapChat, what exactly does that look like? This week Tom chats with Ray Wang about the future of marketing technology.

The world of digital marketing is changing at a rapid pace. So what can you do to keep you and your business relevant? On this episode, Tom speaks with Steve Farnsworth. They chat about demand marketing, collaboration, and why you should never stop learning.

We’ve been hearing it for years: “This is the year of voice.” But will voice search ever actually become the norm? According to Eric Enge, the CEO of Stone Temple, that time is coming, and it’s coming fast. On this week’s episode, Tom chats with Eric about how you can get ready for voice search and what it will mean for your SEO strategy.

Backlinks are still an important part of SEO, but some backlink tactics are past their prime. This week, Tom Casano chats with Bestselling SEO author Tim Cameron-Kitchen from Exposure Ninja about the new and improved ways to acquire quality backlinks.

When you’re busy running a business, social media marketing can seem like a daunting task. It’s time consuming, and what if the finished product doesn’t look as professional as the other videos you’ve seen? In this week’s episode of the Sure Oak podcast, Tom Casano chats with corporate business strategist Brandon Schaefer from Companeur about how to do more in less time and turn social media marketing into real business.

In business, it’s not always about gaining more and more clients. Oftentimes, one of the best strategies for growth is centered around retention and building strong relationships with the customers you already have. This week, Tom Casano sat down with Matt Inglot, founder of Tilted Pixel and Freelance Transformation, to talk about client retention, upsells, and how strategy calls can be hugely beneficial to your and your client’s businesses.

Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast, Tom Casano chats with Google Analytics pro, Jeff Sauer from Jeffalytics about how you can customize Google Analytics to suit your website’s needs and then use it to boost your business.