Podcasts 2018-05-23T13:25:46+00:00

The Sure Oak Podcast

The Sure Oak Podcast is a weekly audio and video show that dives into various forms of digital marketing. Tom Casano, our founder and CEO, hosts each episode and connects listeners and viewers with some of the top names in digital marketing.

Our goal is to provide you with actionable advice that you can use to help grow your business. Take a minute to check us out, let us know what you think, and, if you enjoy, subscribe to never miss an episode!

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How Demand Generation Affects Your Marketing Funnel with Steve Farnsworth

The world of digital marketing is changing at a rapid pace. So what can you do to keep you and your business relevant? On this episode, Tom speaks with Steve Farnsworth. They chat about demand marketing, collaboration, and why you should never stop learning.

The Future of Voice Search and Actions on Google with Eric Enge

We’ve been hearing it for years: “This is the year of voice.” But will voice search ever actually become the norm? According to Eric Enge, the CEO of Stone Temple, that time is coming, and it’s coming fast. On this week’s episode, Tom chats with Eric about how you can get ready for voice search and what it will mean for your SEO strategy.

How Social Media Video Can Grow Your Business: Brandon Schaefer

When you’re busy running a business, social media marketing can seem like a daunting task. It’s time consuming, and what if the finished product doesn’t look as professional as the other videos you’ve seen? In this week’s episode of the Sure Oak podcast, Tom Casano chats with corporate business strategist Brandon Schaefer from Companeur about how to do more in less time and turn social media marketing into real business.

How Strategy Calls Can Help With Client Retention and Upsells, with Matt Inglot

In business, it’s not always about gaining more and more clients. Oftentimes, one of the best strategies for growth is centered around retention and building strong relationships with the customers you already have. This week, Tom Casano sat down with Matt Inglot, founder of Tilted Pixel and Freelance Transformation, to talk about client retention, upsells, and how strategy calls can be hugely beneficial to your and your client’s businesses.

The Benefits of Google Analytics for Your Business with Jeff Sauer

Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast, Tom Casano chats with Google Analytics pro, Jeff Sauer from Jeffalytics about how you can customize Google Analytics to suit your website’s needs and then use it to boost your business.

Bill Slawski on Google Patents and What We Can Learn From Them

There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert Bill Slawski from Go Fish Digital. Bill turns the idea of perfect keyword searches equaling high rankings and discusses what businesses should be doing instead of rank on Google.

How to Start a B2B Podcast Where Your Guests Become Your Clients

There is a lot to consider when starting a podcast, especially when you are hoping to use your podcast to promote your business and gain new clients. On this week’s podcast, Tom speaks with James Carbary, founder of Sweet Fish Media, a podcast agency for B2B brands, on how to use your podcast to grow your clientele by having your future clients as guests on your show.

Voice Search, Chatbots, and the Future of Search: Purna Virji

It is predicted that by 2020, 50% of searches will be done by voice. What will that mean for the future of SEO? And more importantly, what will that mean for your business? On this week’s podcast, Tom chats with Purna Virji, Senior Manager, PPC Training at Microsoft and PPC Hero’s “Most Influential PPC Expert of 2016.” They discuss the future of search and how you can make sure your business is ready for voice search.

B2B Marketing and Sales in a Digital World with Matt Heinz

In any business, it can be difficult to decide where marketing ends and sales begins. And when it comes to B2B digital marketing, is there even a difference in sales and marketing? Industry veteran, Matt Heinz of Heinz Marketing, is here is help explain some B2B marketing basics on this week’s episode of the SureOak Podcast.