Feeling like you’re “missing the boat” with paid advertising? This week we discuss the best time to invest in paid ads and the worst assumptions you can make when starting an online paid campaign. Check out this episode to learn what Lance Loveday of Closed Loop has to say about mastering PPC.
Sales is all about winning the hearts of customers, but most sales presentations don’t reflect that. Instead, they often ignore the needs that prospective customers are looking to address. This week, we sat down with Greg Rosner of PitchKitchen to get his advice on mastering sales presentations and portraying yourself as a trusted guide, rather than a superhero.
How do you measure marketing success? If your answer isn’t an increase in revenue and new business, you may want to reevaluate your marketing efforts. Gregg Anderson explains why in this podcast episode.
Webinars are quickly becoming an integral strategy in the digital marketing world. Regardless of what industry you’re involved in, webinars can become a huge revenue driver for your sales funnel. Agnes Józwiak explains how in this podcast episode.