Ranking higher in local search results is not just about the organic search results in blue text. At the top of the search results page, Google shows the top 3 listings in that area for that user. If you are in these top 3 search results, you have a much higher chance of getting clicks, phone calls, and customers.
To optimize your business to appear in the top 3 search results, we have to focus on creating citations, which are also known as business listings. This is one of the most important ranking factors for local SEO in Google’s algorithm.