Keyword Ranking Case Study 2018-10-12T09:32:55+00:00

Keyword Rankings Case Study

Organic Keyword Rankings Grew by 611%

The Results: 611% Increase in Keyword Growth

additional seo results rankings case study

Client: – CellWaves
Industry: – Telecommunications
Challenges: – CellWaves struggled from a lack of important high-conversion keyword visibility in organic search, as well as relevant traffic to the website.
Goals:- Increase overall organic visibility through the improvement of targeted keyword rankings with a high conversion rate, as well as increase relevant traffic to the website.
Services Provided: – On-site SEO, content creation, link building, technical auditing
Duration: – 12 months



Cellwaves faced a challenge due to their highest-converting keywords having high competition, so they needed an in-depth content strategy paired with on-site optimization and off-site link building techniques.

Sure Oak partnered with Cellwaves to determine the biggest content opportunities, and we developed five targeted pages that would provide strategic benefit, as well as deliver high-converting traffic to the website overall. Additionally, we focused on a scholarship link building campaign to secure highly-authoritative backlinks to the Cellwaves website.


17 important, high-conversion keywords were identified and targeted for content initiatives and link building.
Created 5 comprehensive content pages targeting specific topics and keywords:


Ranking Results

Organic keyword rankings grew by 611% from September 2017 to September 2018.

additional seo results rankings case study

After one year into the program, organic rankings for specific keywords grew by leaps and bounds for the 17 targeted keywords.

Keyword Results (out of 17 targeted keywords)
September 2017September 2018
Total # of Top 3 Ranking Positions03
Total # of Top 5 Ranking Positions07
Total # of Top 10 Ranking Positions013
Total # of Top 20 Ranking Positions017

The results above include the #1 main targeted keyword phrase (cell tower lease) for the client’s website/business. This keyword sits consistently in the 8th position on page 1 of Google.

To further expand on the highlighted positions above, each targeted keyword and its corresponding September 2018 rank can be found below:

Targeted KeywordGoogle Rank – September 2018
cell phone tower lease agreement2
tower lease agreement2
cell tower lease agreements3
average cell tower lease rates4
cell phone tower rental rates5
cell tower rental rates5
negotiating cell tower leases5
cell tower land lease rates6
cell tower lease rates6
cell phone tower lease7
cell tower consultants8
cell tower lease8
cell tower lease consultants9
cell tower lease experts12
cell tower attorney13
cell tower lease buyout17
rooftop lease20

Additionally, due to our holistic SEO approach, many other achievements have been accomplished over the past year, as seen below.

Additional SEO Results

Organic traffic to the website grew by 385% from September 2017 to August 2018.

A total of 77 valuable .EDU backlinks have been created.

Total valuable backlinks pointing to the website increased by 36% from September 2017 to August 2018.

Domain authority for the website increased from 5 in September 2017 to 20 in August 2018.

organic traffic growth

We received good executable advice from the Sure Oak team. They were diligent in pursuing tasks required to drive results, and they assigned great project management oversight to move the project along regularly.

The end result is a slowly but surely path of top 3 spots on Google searches for targeted terms.

I also appreciate the project management put over our project, and the team of support built behind the company and the progress that is made gives a sense of control over the process.

The SEO field is confusing and there are many companies/people out there purporting to have the requisite skills to perform the work.  But in the end, it isn’t just the skills, but also the people, network, expertise, process, and structure that can deliver what we need, when we need it.

I like the expertise Sure Oak provides, and the project management approach to tracking and pursuing all the action items and holding everyone accountable to deliverables.

– Tung Bui

Tung Bui, Cellwaves