The Hidden Power of Google Analytics with Jeff Sauer

Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast, Tom Casano chats with Google Analytics pro, Jeff Sauer from Jeffalytics about how you can customize Google Analytics to suit your website’s needs and then use it to boost your business.

Bill Slawski on Google Patents and What We Can Learn From Them

There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert Bill Slawski from Go Fish Digital. Bill turns the idea of perfect keyword searches equaling high rankings and discusses what businesses should be doing instead of rank on Google.

Voice Search, Chatbots, and the Future of Search with Purna Virji

It is predicted that by 2020, 50% of searches will be done by voice. What will that mean for the future of SEO? And more importantly, what will that mean for your business? On this week’s podcast, Tom chats with Purna Virji, Senior Manager, PPC Training at Microsoft and PPC Hero’s “Most Influential PPC Expert of 2016.” They discuss the future of search and how you can make sure your business is ready for voice search.

The New Marketing Rules: Marketing by Helping with Mark Leonard

Marketing is constantly evolving. In this week’s podcast, Tom and marketing pro, Mark Leonard from Ictus Strategic Marketing, discuss how marketing has changed, where marketing is now, and how to use added value marketing to connect with modern consumers.

20 Years of SEO: Battled-Tested Strategies with Bill Sebald

Go beyond SEO tactics. Improve your SEO with clear strategies using advice from industry veteran Bill Sebald. He explains why different industries have different SEO signals, how to learn from your competitors, and more on this week’s podcast.

Content Marketing in a Noisy World with Jay Acunzo

Content marketing is essential. But expert advice and best practice won’t make a successful campaign. Jay Acunzo has built up a media company on content and shares his 3 key questions to build successful campaigns on this week’s podcast.