Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast, Tom Casano chats with Google Analytics pro, Jeff Sauer from Jeffalytics about how you can customize Google Analytics to suit your website’s needs and then use it to boost your business.
In a world filled with perfectly edited media, creating your own content can be daunting. On this week’s episode, Tom Casano talks with iSocialFanz keynote speaker, podcaster, and writer Brian Fanzo about why you should stop chasing perfection, press the damn button, and start creating content.
There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert Bill Slawski from Go Fish Digital. Bill turns the idea of perfect keyword searches equaling high rankings and discusses what businesses should be doing instead of rank on Google.
It is predicted that by 2020, 50% of searches will be done by voice. What will that mean for the future of SEO? And more importantly, what will that mean for your business? On this week’s podcast, Tom chats with Purna Virji, Senior Manager, PPC Training at Microsoft and PPC Hero’s “Most Influential PPC Expert of 2016.” They discuss the future of search and how you can make sure your business is ready for voice search.
Marketing is constantly evolving. In this week’s podcast, Tom and marketing pro, Mark Leonard from Ictus Strategic Marketing, discuss how marketing has changed, where marketing is now, and how to use added value marketing to connect with modern consumers.
Go beyond SEO tactics. Improve your SEO with clear strategies using advice from industry veteran Bill Sebald. He explains why different industries have different SEO signals, how to learn from your competitors, and more on this week’s podcast.
Content marketing is essential. But expert advice and best practice won’t make a successful campaign. Jay Acunzo has built up a media company on content and shares his 3 key questions to build successful campaigns on this week’s podcast.