Rather than focusing solely on increasing website traffic, Nicholas Scalice suggests that concentrating on improving conversion rates for existing visitors is a smart strategy. Founder of Earnworthy and Landing Page School, Nicholas discusses with Tom the basics of landing page optimization in this week’s episode.
People want to be entertained, so why not captivate them with a story? Ian Garlic, CEO of authenticWEB and Host of The Garlic Marketing Show, tells Tom that an effective customer testimonial video always follows a relatable story.
As with guest blog posts, contributing to an established podcast as a guest can boost your SEO and marketing efforts. Phil Singleton has appeared on over 100 podcasts in under a year and shares tips on how to find podcasts looking for guests.