Another thing that trips people up is they commit themselves to unrealistic expectations. They and their viewers begin to have unachievable expectations for their content.
That is why it is important to be honest with yourself and set achievable goals for your content.
Don’t guarantee that an episode comes out every Monday, if you can’t make that deadline. But if you could promise a video every week, that’s a more managed expectation.
If you manage expectations, you and your viewers won’t be disappointed.
“LOOKING” AUTHENTIC IN YOUR VIDEO CONTENT MARKETING
Brian says that people are constantly asking, “How can we look more authentic?”
It’s not about “looking” more authentic, it’s about being more authentic.
Putting it out there, even if it’s not perfect, is better than not putting it out there at all.
BE YOURSELF AND YOUR AUDIENCE WILL APPRECIATE IT
The number one compliment that Brian can get is, “You are the same person online that you are offline.”
We’ve all experienced people who portray one personality online, but in person, they are completely different.
If you can be yourself in everything you do, it will be easy to just press the damn button.
That embodies everything he practices and preaches.
START WHERE YOU ARE MOST COMFORTABLE
People often make the mistake of trying to start where they think their audience is, and you should be starting where you feel most comfortable.
Get really good at doing what you are comfortable doing, whether that is podcasting, blogging, Facebook, Instagram, and then move to where your audience is.
IMPACTING ONE PERSON
Thanks to social media and digital marketing, we have the power to impact one person every day.
Before social media, if you asked an author or speaker if they could impact just one person a day, they would be thrilled.
It’s important to not get caught up in how many followers or likes you have.
If you are impacting just one person, you are doing a great job.
- If you are impacting just one person a day, you are doing a great job.
- Be the same person online that you are offline.
- Start your social media marketing where you feel most comfortable.
- It’s not about “looking” more authentic, it’s about being more authentic.
- If you manage expectations, you and your viewers won’t be disappointed.
- Press the damn button!
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