There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert, Bill Slawski from Go Fish Digital.
Bill has been a student of SEO since 1996, and more importantly, he has dedicated his time to becoming one of the only experts on Google’s patents. He scours Google’s white papers and keeps up with the patterns and changes in their patents to better understand where SEO is and where it is heading.
In this week’s podcast, Tom chats with Bill about why it is important to study Google’s patents and how some common SEO tactics are not as important as they once were.
WHY IS IT IMPORTANT TO STUDY GOOGLE’S PATENTS?
“It’s not always positive, but it’s informative.”
There aren’t many college classes on SEO, and there are a handful of tutorials. However, the best place to learn about SEO is from the search engines themselves.
Google is not advertising how they rank searches. They keep these things a secret to keep their search engine from being manipulated.
However, you can get a good idea of what they are doing and where SEO is headed by taking a look at the patents Google has.
It can reveal the factors you need to be taking into consideration.
Google patents are always changing and evolving, and staying on top of what Google is doing will help you know what you need to go to succeed at SEO.