Copywriting That Resonates and Converts with Chelsea Baldwin
As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can...
Podcasting for Business Growth: Prospects, Partners, and Influencers with Simon Thompson
Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners...
The Future of Chatbots with ManyChat Co-Founder Mikael Yang
Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution...
How to Solve Your Marketing Data Nightmare with Hailey Friedman
This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion...
Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll
What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic...
Brian Dean from Backlinko on Life, Business, and SEO
Working remotely has opened a lot of doors when it comes to having a work/life balance. However, bouncing from one country to the next and keeping a solid work routine...
Technical SEO: What Matters and What Doesn’t with Mike King
With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. This week Tom Casano speaks with...
Generating Organic Leads on LinkedIn with Deepak Shukla
LinkedIn is a tool we all use to build our networks, but are you using it to its fullest potential? This week Tom Casano talks with Deepak Shukla of Pearl Lemon on how...
The Future of Digital Experiences, Mass Personalization, Brands, and Bots with Ray Wang
Reality and virtual reality are merging. Other than virtual reality games like Pokemon Go and SnapChat, what exactly does that look like? This week Tom chats with Ray Wang...
How Demand Generation Affects Your Marketing Funnel with Steve Farnsworth
The world of digital marketing is changing at a rapid pace. So what can you do to keep you and your business relevant? On this episode, Tom speaks with Steve Farnsworth...