The telecom sector is unique. This industry thrives in an environment of constant change and disruption. In 2019, a record 39.3 million Americans cut the cord on cable and opted for streaming services. When asked how likely they are to change cell phone carriers in the near future, nearly one in five users said they probably would at the next opportunity.
Your customers are changing. Your products are changing. Almost nothing about the telecom industry is the same as it was a decade ago. You’re up against a lot. But with the right SEO strategy, you can overcome the challenges of the telecom sector and successfully adapt to the future. Here’s how.
People are completely addicted to your products and will continue to buy telecom services no matter how good (or bad) your SEO because you sell lifestyle enhancements they need. But this doesn’t render SEO a lost cause, it simply means your SEO strategy has to consider the competition.
Every digital marketing strategy for a telecom business must pay close attention to the competition. Yes, your products are in high demand, but the competition is fierce. But with a strong SEO game, you can take them out, or at least down a peg or two.
Neglecting SEO is a huge risk. When potential customers are shopping around for telecom products and services, you want them to be met with your site first. This simply isn’t possible without a solid SEO game.
The numbers speak for themselves. Customers’ preferences and expectations in the telecom sector are changing, and they aren’t afraid to go outside of their comfort zone to get what they want. Gone are the days when people remained customers for the sake of loyalty or convenience.
Now, TV, internet, and wireless customers are eager and willing to change providers at the drop of a hat, simply to get one (or more) additional feature. Reducing churn should be one of the biggest goals of your SEO strategy.
And with the right guidance, SEO can do that. You could improve the user experience on your website and app, get better keyword insights for your current customers, or even enhance your social media presence — engaging the right SEO tools can help you keep your current customers, and maybe even help you find a few new ones.
According to Harvard professor Gerald Zaltman, 95 percent of all purchasing decisions are made before customers even begin to seek information about a product or service. How is this possible? Because purchasing decisions are subconscious.
This may sound far-fetched, but the subconscious mind has a lot of power over what people do and don’t buy, which is why building brand awareness is so important. You want to position your business so that when a potential customer thinks of your specific sector, your company is the first provider that comes to mind. Quality SEO can do this.
Specifically targeting link building efforts, keyword optimization and properly branding optimized content will go a long way to increase brand awareness. When you implement the right SEO strategy, these tools, and more, come standard.