The right to legal counsel is a cornerstone of American democracy. The services that attorneys provide ensure that justice is served, rights are upheld and compliance is met. What they do and how they do it is extremely important.
And, fortunately, no matter what type of law you practice, there will never be a shortage of work. Individuals and businesses in the U.S. will always require legal services. In fact, there are more lawyers in the U.S. than any other country in the world, 1.35 million, to be exact. That puts us at about one lawyer for every 246 Americans.
And while that means there’s a lot of work available, there’s also a lot of competition, which raises the question, how do you bring in the lion’s share of that available business? The answer is search engine optimization (SEO).
What is SEO?
SEO is the most effective way to ensure your business can easily be discovered online. All your digital assets, including your website, your Google My Business (GMB) listing and your social media accounts are presented to users based on how well you’ve leveraged SEO.
The number of times your firm appears to clients searching for an attorney online is based on the effectiveness of your lawyer SEO. The better your SEO, the more frequently people will be exposed to your law firm online. Simply put, SEO drives users to your business by way of search engines.
More specifically, SEO for law firms involves optimizing your website and other digital assets so they meet the requirements laid out by search engine ranking factors, criteria that Google and other search engines use to determine a website’s position on the search engine results pages (SERP).
With every SEO strategy, the goal is to be in one of the top three spots on SERPs because 75 percent of consumers do business with one of the company’s in the top-three results. Not only that, very few users even bother looking at the second page of search results; search results on the first page earn 95 percent of clicks.
So, what pops up when you Google “attorneys” in your area? If you aren’t actively improving your law firm SEO, your business probably isn’t making it to the top three on SERPs. And that’s a problem.
Prospective clients are looking for you online. And if they can’t find you, they’re going to go with an attorney they do find. Here’s why you need to start working with an experienced agency that understands SEO for law firms and can help increase your leads and grow your practice.