The ability and right to attain legal counsel is one of the cornerstones of American democracy. Services provided by attorneys ensure the wheels of justice, civility and commerce continue to churn our society forward. What they do and how they do it is extremely important.
No matter what type of law you practice, there will never be a shortage of legal work, nor will we run out of attorneys. There are more lawyers in the U.S. than any other country in the world, 1.35 million, to be exact. That puts us at about one lawyer for every 246 Americans.
Yes, there is much work to be done, but with so much competition, it’s only natural to question who will get the lion’s share of legal business… and how. For most savvy law firms, the answer is search engine optimization (SEO).
What is SEO?
SEO is what makes your online content get discovered (or not) by potential clients. All your digital assets including your website, app, and social media accounts are being presented to users based on how well you’ve engaged SEO.
The amount of times your assets appear to clients depends on the strength of your lawyer SEO. The stronger the SEO for law firms, the more frequently people will be exposed to your online content. Simply put, SEO drives users to your website.
To attain high-quality attorney SEO, optimize the aspects of your website which affect ranking factors. Ranking factors are a group of metrics Google uses to determine a website’s position on the search engine results pages (SERP).
With every SEO strategy, the goal is to be in one of the top three spots on the SERP because 75 percent of consumers do business with one of these search results. Few users even bother to look at the second page of search results, as search results on the first page earns 95 percent of clicks.
So what pops up when you Google attorneys in your area? If you aren’t actively pursuing law firm SEO, your business probably isn’t making it to the top three on the SERP. And that’s a problem.
Clients are looking for you online, but if they can’t find you, they’ll go with the next best thing. Here’s why you need to start leveraging SEO for law firms to increase your leads and grow your practice.