SEO for Law Firms

Grow your law firm with SEO that attracts new clients and grows your online authority as an attorney. Let Sure Oak develop a custom SEO strategy for your legal business!

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SEO for Lawyers

SEO for Law Firms That Sets You Apart

The ability and right to attain legal counsel is one of the cornerstones of American democracy. Services provided by attorneys ensure the wheels of justice, civility and commerce continue to churn our society forward. What they do and how they do it is extremely important.

No matter what type of law you practice, there will never be a shortage of legal work, nor will we run out of attorneys. There are more lawyers in the U.S. than any other country in the world, 1.35 million, to be exact. That puts us at about one lawyer for every 246 Americans.

Yes, there is much work to be done, but with so much competition, it’s only natural to question who will get the lion’s share of legal business… and how. For most savvy law firms, the answer is search engine optimization (SEO).

“Sure Oak’s SEO strategy and execution grew our organic traffic by 300% in the first 6 months. Our Domain Authority went up by 14 points and we continue to get more leads every month. Trust in Sure Oak and you’ll get extraordinary results.”
Edmund Zaloga, Responsify
“Sure Oak has ranked us in the top 3 positions for our most profitable keywords. Sure Oak actually drives results. They are diligent, focused, and a pleasure to work with. The team is awesome and I highly recommend them.”
Tung Bui, CellWaves
“Sure Oak has the expertise and experience I needed. They are strategic, organized, driven, and no-nonsense. They are a true gem in the SEO world.”
Eva Karalyte, My Visual Brief

What is SEO?

SEO is what makes your online content get discovered (or not) by potential clients. All your digital assets including your website, app, and social media accounts are being presented to users based on how well you’ve engaged SEO.

The amount of times your assets appear to clients depends on the strength of your lawyer SEO. The stronger the SEO for law firms, the more frequently people will be exposed to your online content. Simply put, SEO drives users to your website.

To attain high-quality attorney SEO, optimize the aspects of your website which affect ranking factors. Ranking factors are a group of metrics Google uses to determine a website’s position on the search engine results pages (SERP).

With every SEO strategy, the goal is to be in one of the top three spots on the SERP because 75 percent of consumers do business with one of these search results. Few users even bother to look at the second page of search results, as search results on the first page earns 95 percent of clicks.

So what pops up when you Google attorneys in your area? If you aren’t actively pursuing law firm SEO, your business probably isn’t making it to the top three on the SERP. And that’s a problem.

Clients are looking for you online, but if they can’t find you, they’ll go with the next best thing. Here’s why you need to start leveraging SEO for law firms to increase your leads and grow your practice.

Can Attorney SEO Really Help My Business?

Whether you realize it or not, people are looking for legal services online. According to the National Law Review, 96 percent of clients report using a search engine to find a lawyer. How discoverable you are and what clients see when they visit your website and other digital assets is all driven by SEO.

You’ve got to properly leverage marketing tools for SEO to create meaningful change for your firm. But with the right lawyer SEO, you can dramatically increase your caseload. Here’s how.

Enhance Local Search

When you’re looking for a local good or service, like a dentist or real estate agent, how do you find it? Most people start with a Google search. Finding legal services is no different. In fact, 46 percent of Google searches are for local products and services.

Providing legal counsel is big business, but it’s also very local. Local traffic is easily captured (and converted) with high-quality SEO. But fail to use attorney SEO to enhance your digital footprint and you’ll miss out on a huge opportunity for people to discover your business.

Gain and Retain

As a service-based business, you aim to find new customers and retain current ones, right? SEO can help you do this. Cultivating a law firm SEO strategy ensures people seeking legal services will find your business during their first Google search. But getting to your website is half the battle, they have to actually convert to a client after visiting your site. High-impact attorney SEO not only helps to boost leads, but conversions as well.

You may be wondering if SEO has the same impact on current customers? Absolutely. Consider this, a client could search for a product or service you offer, but don’t currently provide to them specifically. If they’re met with information about your competition instead of a page highlighting your own offerings, you’re in trouble. Next thing you know, they’re on your competition’s flashy website wondering why they don’t just take all their business there? Not good.

Neglecting SEO is a perilous proposition that’s simply not worth the risk.

Beat the Competition

Competition in the legal profession is fearsome. What’s worse, your competition may be lurking in places you never considered.

Do a few Google searches for legal services, the kind you think current or potential clients would do. The SERPs should tell you everything you need to know about who your competition is in the context of law firm SEO. If you’re not at the top, take note of which firms are and check out their websites to see what they’re doing well and how you could apply it to your own site.

If you are at the top, great! Keep investing in SEO and don’t use your success as an excuse to slack off. If anything, let it inspire you to continue to pursue lawyer SEO excellence!

Why Use Sure Oak’s Law Firm SEO Services?

There isn’t a one-size-fits-all formula for high-impact SEO. Every SEO plan should analyze a diverse array of digital metrics and cultivate each one according to the unique needs of your legal business.

The SEO experts at Sure Oak understand the legal business and have successfully executed countless law firm SEO strategies. We know how to get your website to the top of the SERP, here’s how we do it.

SEO Game Plan

This plan is created by combining the nuances of the legal industry and the realities of your digital space to create a clear, effective course of action to maximize SEO for law firms.

Tailored SEO Services

Our SEO services feature a diverse range of tools like advanced keyword research, technical audits, content optimization, competitor analysis, and more.

Premium Link Building

Sure Oak has built relationships with industry-leading websites so your content packs maximum SEO impact.

Get Professional Lawyer SEO Services

Are you ready to transform your practice with law firm SEO? Sure Oak is here to guide you. Our proprietary SEO process delivers proven results and has the power to significantly grow your caseload and transform your practice.

We are dedicated to your success and tenaciously pursue excellence in every aspect of attorney SEO. Let us prove it to you. Contact us today for a free SEO strategy review to learn about our process and deliver on our promise.

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