SEO for Dentists

Our localized approach to SEO for dentists is unparalleled. Learn how we’re redefining what SEO can do for dental practices, and — in the process — getting results that no one else can.

Dental SEO Services

A Dental SEO Company That Delivers

Now, more than ever before, people turn to the Internet to find a local dentist. In fact, 77 percent of people look for their healthcare providers online, and 43 percent looking for dental services select their dentist based on online reviews. Another 18 percent choose their dentist based on how high their website ranks in Google search results.

Across all industries, 75 percent of users will end up doing business with one of the top three search results when they search Google for a product or service. On top of that, three in four don’t go to the second page of search results. The point is: if you want to grow your dental practice, you have to rank high in search results.

Sounds simple enough, right? Unfortunately, devising and executing an effective dental digital marketing strategy is not easy, but it is possible if you partner with an expert marketing team, like Sure Oak. The trick to climbing to the top of search engine results is search engine optimization (SEO).

What is Search Engine Optimization (SEO)?

SEO is the most effective way to increase the number of users who visit your website from search engines, like Google. Those clicks make up your organic search traffic — people who choose to visit your website over other websites listed in search engine results pages (SERPs). Investing in SEO means making improvements to your website and other digital assets so search engines will reward you with higher rankings and — ideally in the top three.

Improving your SEO all comes down to abiding by specific criteria, or ranking factors, created by search engines. Ranking factors are essentially guidelines for how to perform well in search engines. So if you follow those guidelines, you’ll rank well in SERPs, right? Unfortunately, it’s not that straightforward.

For starters, Google uses more than 200 ranking factors to determine search rankings. Not only that, but the impact each specific factor has on rankings has never been confirmed by Google. Oh, and the list of ranking factors periodically changes, sometimes without warning. The only way to learn what works and what doesn’t is through experience.

One of the things we’ve learned about Google’s ranking factors is that search rankings are based not only on your website’s performance — including the front-end and the back-end — but also your presence on other websites, like social media channels and business directories. And, depending on the existing footprint of your web presence, SEO for dentistry can be relatively simple or downright complex, which is why you need the help of an expert dental SEO consultant.

How Can Dental SEO Services Help Your Practice?

A dentist’s online presence, including their website, Google My Business (GMB) listing, business directory listings and social media profiles, is the single most important part of their online marketing strategy. Ignoring them is just as bad — if not worse — than not having them and all. Here’s why you need to invest in SEO:

Attract New Patients

We’ve already explained how important it is to be one of the top results on SERPs, but it’s worth mentioning again. Your position on SERPs directly impacts your practice. Lag behind your competitors in search results, and you’re significantly less likely to gain new patients seeking dental services in your area.

Retain Existing Patients

SEO also impacts customer retention. Existing patients may visit your website before their next visit to see if your rates have changed or to see if you’re offering any new services. You want to make it as easy as possible for them to find the information they’re looking for, whether it’s pricing or an address. Providing that information is part of your responsibility, and it will help underscore to your patients that they can always count on you.

Outrank Your Competitors

Neglecting your SEO isn’t just a wasted opportunity; it can actually hurt your business. Prospective patients won’t even know your practice exists if they can’t find it in SERPs. And, even worse, you run the risk of your existing patients being snatched away by competitors who have invested in their website and are ranking at the top of the SERPs — especially if they have a fast, high-quality website loaded with tons of great content. The competition in the dental industry is steep; there are only so many patients within a given service area. Focusing on your SEO is a great way to edge out your local competition – especially if they’ve neglected it, themselves. SEO for dentists doesn’t have a one-size-fits-all solution; that’s why we offer flexible SEO solutions.

Why Use Sure Oak’s Dentist SEO Services?

As an experienced dental SEO agency, we understand the unique marketing challenges dentists face. We understand them because we’ve encountered them before. And that’s why we have the knowledge and experience to address those challenges head-on and overcome them.

For example, we know SEO for dentists has to be heavily focused on mobile and voice search. Why? Because 58 percent of people search for local businesses on their smartphones every day. And the same percentage of people have done a voice search to find a local business, like a dentist.

Insights like that are why we get results. We don’t do follow suit with what other agencies are doing. We also don’t apply the same SEO strategy to every dental practice we work with. Instead, we solutions that are unique to your practice, and we start one of three ways:

  • Content Strategy: We’ll look at your current content and find ways to optimize it based on keyword research. Sure Oak has a unique, multilayered keyword research process to identify the very best keywords for your website.
  • On-Site SEO: We’ll take a deep dive into the mechanics of your website to find and resolve any technical issues that may be hindering your SEO. This includes looking at the overall organization of your site as well as optimizing the user experience.
  • Off-Site SEO: We’ll analyze your industry and competition to develop a robust, effective link-building strategy.

Beginning the SEO process with such a comprehensive, complete analysis of your current digital footprint is unique to this dental SEO company and positions Sure Oak as a leader in SEO for dentists.

  • Link Building: Links are an important part of SEO, but they’ve got the be the right kind. Our SEO professionals work hard to identify the most impactful backlink opportunities and leverage well-established relationships to make sure those links have value.
  • Strategy Consulting: Every SEO plan is created from scratch, built to meet the needs of your unique business in its unique market. No cookie-cutter SEO solutions here!
  • Technical and SEO Auditing: Our in-depth technical audits are conducted by real human beings, not a bot or software program. These living, breathing auditors provide insights and fixes machines simply cannot.
  • Advanced Keyword Research: We have a proprietary keyword research process to uncover and identify powerful keyword opportunities for your digital assets. These keywords inform nearly every aspect of your dental SEO strategy.
  • Content Optimization: Anyone can write articles stuffed with a bunch of keywords, but Sure Oak knows how to leverage those keywords to cultivate quality content users will actually want to read.
  • Competitor Analysis: Sure Oak understands the importance of knowing what you’re up against. Our competitor analysis identifies unique SEO opportunities and helps guide the way to the top of the SERP.

These results-driven services are just the beginning of what Sure Oak can offer your practice. Our holistic approach to utilizing these tools not only makes us unique, it makes us effective.

Sure Oak offers an unparalleled link building service that focuses on cultivating high-quality content and getting it featured on authoritative, industry-leading websites. Here’s how we do it:

  • Right Metrics: We look at domain authority, page authority, real traffic, and TrustFlow when deciding where we should plug your valuable links.
  • Relevance: We make sure the website, webpage, and surrounding text are all relevant for the target webpage.
  • Anchor Text: We make sure the anchor text isn’t overly-optimized, yet still packs a powerful SEO punch.

This pragmatic approach to link building is yet another part of Sure Oak’s SEO philosophy that demonstrates our innovative, yet effective approach to SEO. The way we tackle link building is unparalleled and ensures a high-impact result for your website.

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What Our Clients Say

“Sure Oak’s SEO strategy and execution grew our organic traffic by 300% in the first 6 months. Our Domain Authority went up by 14 points and we continue to get more leads every month. Trust in Sure Oak and you’ll get extraordinary results.”
Edmund Zaloga, Responsify
“Sure Oak has ranked us in the top 3 positions for our most profitable keywords. Sure Oak actually drives results. They are diligent, focused, and a pleasure to work with. The team is awesome and I highly recommend them.”
Tung Bui, CellWaves
“Sure Oak has the expertise and experience I needed. They are strategic, organized, driven, and no-nonsense. They are a true gem in the SEO world.”
Eva Karalyte, My Visual Brief

What Our Clients Say

“Sure Oak’s SEO strategy and execution grew our organic traffic by 300% in the first 6 months. Our Domain Authority went up by 14 points and we continue to get more leads every month. Trust in Sure Oak and you’ll get extraordinary results. I highly recommend them!”
Edmund Zaloga, Responsify
“Sure Oak has ranked us in the top 3 positions for our most profitable keywords. Sure Oak actually drives results. They are diligent, focused, and a pleasure to work with. The team is awesome and I highly recommend them.”
Tung Bui, CellWaves
“Sure Oak has the expertise and experience I needed. They are strategic, organized, driven, and no-nonsense. They are a true gem in the SEO world.”
Eva Karalyte, My Visual Brief

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