Now more than ever, people are looking for dentists and dental services online. More than three-quarters of the population — 77 percent — look for healthcare providers on the internet. Of those seeking dental services, 43 percent make their selection based on online reviews and another 18 percent choose a dentist based on how high they rank in Google search results.
Across all industries, dentistry included, 75 percent of internet users will do business with one of the top three search results when they query Google for a product or service. Three in four users don’t even bother to view the second page of search results. If you want your practice to grow, you’ve got to rank high in search results.
Sounds simple enough, but positioning your practice as one of the top search results is no small feat. The trick is to harness the power of search engine optimization (SEO).
What is SEO?
SEO is how you maximize the flow of traffic to your website. Think of it as a toolbox filled with all the ways you can tweak your digital marketing and assets to make your website rank as high as possible (preferably in the top three) on the search engine results pages (SERP).
There are many ways to increase your website’s SEO and it usually takes a combination of efforts made on the front and back end of your website as well as your social media and other online accounts. Depending on your current digital marketing portfolio, SEO for dentistry can be relatively simple or downright complex, which is what you should engage a dental SEO consultant.
You may be thinking, “Do I really need to put effort into SEO? I already get great results from my social media accounts, and that works well for me.” Be that as it may, the truth of the matter is quality SEO brings 1000+ percent more traffic than organic social media.