Business to business (B2B) companies must confront the challenge of selling — and marketing — products and services to other businesses, as opposed to customers, like B2C (business to consumer) companies.
But, like B2Cs, businesses seek out other businesses online. In fact, 94 percent of B2B buyers reported doing online research about a supplier before committing to buy. That means nearly every prospect is looking for information about your products and services online. But are they finding you?
With so many businesses out there, search engine results pages (SERPs) are overcrowded with information. And when prospects use Google, there’s a 75 percent chance they’ll do business with whoever has a spot in the top three search results.
So the challenge is, how do you get your business’s website to the top of the SERPs? With search engine optimization (SEO), of course!
What is SEO?
SEO is the most effective way to increase traffic to your website. If your business’s website is optimized for search engines, it’s more likely to rank at the top of the SERPs, which means it’s going to get more clicks, plain and simple.
But developing a high-quality B2B SEO strategy is no easy task, and it takes expert precision to do it well. Effective SEO strategies focus on the biggest opportunities, the ones that are going to add the most value. Understanding Google’s ranking factors, which are all the variables that determine a page’s position in the SERPs, is the key to capitalizing on those opportunities.