Business to business (B2B) companies are unique in the world of commerce. They don’t sell like B2Cs (business to consumer), they don’t operate like B2Cs, and they certainly don’t market like B2Cs.
But like B2Cs, their customers are seeking them out online. In fact, 94 percent of B2B buyers reported doing online research about a supplier before committing to buy. Nearly every one of your current and potential customers are looking for information about your products and services on the internet, but are they finding you?
With so much competition out there, the search engine results pages (SERP) are overcrowded with information. When your customers query Google, they’ll do business with one of the top three search results 75 percent of the time.
So the challenge becomes, how do you get to the top of the SERPs? With search engine optimization (SEO), of course!
What is SEO?
SEO is the most effective tool for driving maximum traffic to your website. The better you use this tool, the more likely you’ll get to the top of the SERP and increase your organic traffic.
But cultivating high-quality B2B SEO is no easy task, and it takes expert precision to do it well. Effective SEO strategies work to optimize specific aspects of your website and other digital assets. These metrics are called ranking factors, and they’re all the variables Google considers when determining a website’s position on the SERPs.