Marketing Bow-Tie vs. Marketing Funnel: How to Impact Revenue with Data Visualization

Categories: Podcast Episodes|

Too many marketers are trapped in thinking metrics from the vertical funnel will always translate to more customers and revenue. Unfortunately, this doesn’t happen all the time. We sat down with Gary Malhotra of TapClicks to learn his reasons for abandoning the traditional marketing funnel and what metric he says you should focus your efforts on instead.

Mastering the Art of Sales Presentations with Greg Rosner

Categories: Podcast Episodes|

Sales is all about winning the hearts of customers, but most sales presentations don’t reflect that. Instead, they often ignore the needs that prospective customers are looking to address. This week, we sat down with Greg Rosner of PitchKitchen to get his advice on mastering sales presentations and portraying yourself as a trusted guide, rather than a superhero.