What is the Difference Between Crawling and Indexing?

Google can index without crawling. Weird, we know.

Let’s take a closer look at the difference between each.  Special thanks to Mark Brown for this explanation:

Crawling and indexing are two distinct things and this is commonly misunderstood in the SEO industry. Crawling means that Googlebot looks at all the content/code on the page and analyzes it. Indexing means that the page is eligible to show up in Google’s search results. They aren’t mutually inclusive.

We look at it as if Googlebot were a person who is a tour guide, and he’s walking down a hallway that has many closed doors. If Google is allowed to a crawl a page (a room), he can open the door and actually look at what’s inside (crawling). Once inside the room, there might be a sign that says he’s allowed to show people the room (able to index; the page shows up in SERPs), or the sign might say that he’s not allowed to show people the room (“noindex” meta robots tag; the page was crawled since he was able to look inside, but will NOT show up in SERPs since he’s instructed not to show people the room). If he’s blocked from crawling a page (let’s say there’s a sign on the outside of the door that says “Google, don’t come in here”), then he won’t go inside and look around, and because of that fact, he doesn’t know whether or not he’s supposed to show people the room because those instructions are actually inside of the room. So he won’t look inside the room but he’ll still point out the room (index) to people and tell them they can go inside if they want. Even if there’s an instruction on the inside of the room telling him not to let people go to the room (“noindex” meta robots tag), he’ll never see it since he was instructed not to go into the room in the first place.

So blocking a page via robots.txt means it IS eligible to be indexed, regardless of whether you have an “index” or “noindex” meta robots tag within the page itself (since Google won’t be able to see that because it’s blocked from crawling, so by default it treats it as indexable). Of course, this means that the page’s ranking potential is lessened (since it can’t actually analyze the content on the page, therefore the ranking signals are all off-page + domain authority). If you’ve ever seen a search result where the description says something like “This page’s description is not available because of robots.txt”, that’s why.

2018-01-17T11:35:30+00:00
Book a Call