Great Keywords Need Great Content

Content creation can be a challenging endeavor for some businesses. Fortunately, we’ve designed a process to partner with our clients and ensure all the content we create is well-written and optimized, and can easily and quickly be developed and published.

Our process includes the following steps:

• Develop content briefs
• Deliver briefs to writers
• Complete draft of content and perform internal review
• Deliver draft to client for review
• Review edits from client
• Revise content as needed to incorporate suggested edits
  (One set of edits included at no additional charge)
• Approve content internally then send to client for approval
• Publish content on site
  (Client typically works with their internal team to publish. If you need help, let’s discuss.)

On a step-by-step basis, that’s the general idea. In more detail, the process generally goes like this:

We begin our content creation process by developing detailed briefs for each page using the keywords you’ve identified in your platform account (or via a questionnaire we’ll supply if you aren’t a platform client).

These briefs include clear direction on how to incorporate the targeted primary keyword and additional semantically relevant keywords throughout the page copy. In addition, we make sure the meta title, meta description and all header tags on each page are optimized.

Once the content has been written, we’ll review it internally to make sure it’s optimized according to the keywords in the content brief. Then, we’ll deliver a draft to you for review. You’ll receive one round of edits, which we will incorporate for you at no additional cost.

After you’ve approved the content, we can use some of your consulting hours to help you add it to your site or you can push it live with your internal team.

Over the next few weeks after content has been published, we’ll watch how the pages perform to see if adjustments need to be made. Throughout our engagement, we’ll also continue to monitor progress on your key pages and metrics over time and continue to adjust strategy as needed.