Competitive Analysis 2017-12-19T11:47:46+00:00

Competitive Analysis

Catch Up to Your Competitors & Beat Them

If you want to beat your competition, you first have to catch up to them.  Not only can we learn a lot from your competitors, but we can also apply the same tactics and strategies that they’ve used to also earn you backlinks and identify the most link-worthy content we can create.

Discover Your Competition’s Secrets

All of your competitors’ secrets are already accessible.  Since web crawlers (spiders) like Google need to crawl and store backlinks from around the web, we can access your competitors’ backlinks.  All of the link-building tactics they’ve ever done are fully accessible to us once we decide to retrieve them.  Why not expose what they’ve already done over the last several years so you can catch up to them?

How It Works

At a high level, once we have identified your competition, we:

  1. Collect their data.
  2. Analyze and interpret the data.
  3. Identify the highest return strategies to apply to your business.
  4. Deliver a final strategic recommendation.

 Why Do Competitor Analysis?

  • catch up to your competition by using their strategies
  • uncover the highest ROI strategies that you can apply to your business
  • get an list of targeted websites who are more likely to link to you
  • discover existing opportunities that are available to your right now
  • learn the most important back-linking strategies in your industry

Our Investigative & Strategic Report

Investigative Questions We Answer

  • What types of links are they getting the most and how?
  • Who is linking to them the most and why?
  • What is their most linked to content?
  • Which of these links are most reasonably attainable by us?
  • How should we filter the data to focus on the best backlinks to analyze?

What We Do

Data Collection

  1. Identify your competitors.
  2. Import all of their backlink data.

Data Analysis

  1. Filter the data to create smaller sample sizes of backlinks.
  2. Manually review each backlink, one at a time.
  3. Categorize backlinks by the its “type”: how it was earned or built.
  4. Assess the quality of the backlink.
  5. Assess the reasonable likelihood of obtaining the same backlink.

Data Interpretation

  1. Identify what has worked best for the competition.
  2. Identify all of the opportunities available to us.

Strategic Recommendation

  1. Report the highest return strategies to apply to your business.
  2. Deliver a final strategic recommendation.
  3. Explain the necessary steps to achieve the same backlinks.

Potential Types of Links We Identify

  • profile page
  • guest post
  • press release
  • editorial link
  • directory
    • local directory
    • industry-related directory
    • business listing directory
  • scholarship
  • local directory listing
  • resource list
  • donation
  • product review
  • PR news piece
  • interview
  • best of list
  • infographic
  • original study citation
  • round-up
  • and more

Proposal: Outreach for Competitor Analysis

Data Analysis (6 hours)

  • Identify your competitors.
  • Import all of their backlink data.
  • Filter the data to create smaller sample sizes of backlinks.
  • Manually review each backlink, one at a time.
  • Categorize backlinks by the its “type”: how it was earned or built.
  • Assess the quality of the backlink.
  • Assess the reasonable likelihood of obtaining the same backlink.
  • Share any additional insights into what type of backlinks your competitors are getting and how to inform future outreach and link-building campaigns

Acquire Contact Information (30 hours)

  • Research to find website content creator’s contact name, email address, phone number, and other relevant/personal contact information

Conduct Outreach (20 hours)

  • Conduct outreach to earn backlinks via email, phone calls, follow ups, and relationship building