Too many marketers are trapped in thinking metrics from the vertical funnel will always translate to more customers and revenue. Unfortunately, this doesn’t happen all the time. We sat down with Gary Malhotra of TapClicks to learn his reasons for abandoning the traditional marketing funnel and what metric he says you should focus your efforts on instead.
The next mobilegeddon is coming and your website may not be ready. In this episode, Russell Jeffery and Stephen Alemar explain the symptoms of a mobile UX in poor health and how to heal your website from the sickness of irrelevant content and a negative site experience.
How do you connect with potential customers who aren’t connecting with you? This week’s guest, Latane Conant, dives into how to utilize this “dark funnel” to get your services in front of the right audience and how to succeed in account-based marketing.
Looking for an innovative way to help your company’s bottom line? Take a look at your recruitment process! In this episode, Miira Leinonen from TalentAdore walks us through the benefits of having an empathy-led approach to hiring and how doing so can affect your company’s brand reputation and long-term success.
How to reach out to Steve Hartert: Imagine your ideal browsing experience. Now imagine that experience involves filling out ...
Feeling like you’re “missing the boat” with paid advertising? This week we discuss the best time to invest in paid ads and the worst assumptions you can make when starting an online paid campaign. Check out this episode to learn what Lance Loveday of Closed Loop has to say about mastering PPC.
Sales is all about winning the hearts of customers, but most sales presentations don’t reflect that. Instead, they often ignore the needs that prospective customers are looking to address. This week, we sat down with Greg Rosner of PitchKitchen to get his advice on mastering sales presentations and portraying yourself as a trusted guide, rather than a superhero.
How do you measure marketing success? If your answer isn’t an increase in revenue and new business, you may want to reevaluate your marketing efforts. Gregg Anderson explains why in this podcast episode.
Webinars are quickly becoming an integral strategy in the digital marketing world. Regardless of what industry you’re involved in, webinars can become a huge revenue driver for your sales funnel. Agnes Józwiak explains how in this podcast episode.
How to reach out to Nicole Holland: In today’s environment of easy-to-access information, podcasts are quickly becoming a major component ...