Initial Start Date: January 19, 2018
Comparison Dates: January 19 to September 20
Industry: Fundraising Programs
Challenges: Client was looking to diversify backlink profile
Goals: Increase high quality, authoritative backlinks
Services Provided: Scholarship link building and traditional link building
Duration: 9 months
Strategy: Client approached Sure Oak looking for a unique link building strategy to increase referring domains and traffic. Sure Oak identified the need for high authority .EDU backlinks to help boost DA, traffic, and referring domains to Client.
With success of the scholarship link building campaign, Sure Oak determined that traditional link building should begin to diversify Client’s referring domains. After reviewing their competitors’ link profiles and on-site content for top keywords, Sure Oak determined which pages would be best for link building. Through traditional outreach, Sure Oak built links to identified pages.