Why These Strategies Are So Effective
“Link-Earning” vs “Link-Building”
We know that “link-earning” is far more powerful than the traditional “link-building”. Why? Because when you create rich and high-quality content that other websites want to link to, they will naturally create backlinks for you. This creates far less resistance and is much more effective. “Link-building” is by definition not white hat, since to “build” a link you would manually place it on a website that you can control and manipulate. But “link-earning” means that you deserve the link, and it is freely given to you by other websites.
Multiple High-Authority Domains
It’s important that you earn links from multiple domains, rather than just multiple links from the same domain. This ensures that many other websites are “voting” for your website. We measure the authoritativeness of a link with the Moz metric of “domain authority”. Backlinks earned from higher domain authority websites will help you rank higher and get more organic traffic.
Getting backlinks to your website in a legitimate and white hat way is the biggest challenge in SEO. This is because you cannot force or coerce other websites to link to you. Moreover, if you “build it”, they will not come, because you have to manually outreach to other websites and let them know about your great piece of content. However, asking for links won’t work, because website owners need more incentive to link to your content.
To make that happen, we work diligently to build relationships with websites, so that they not only “like” us as friendly, nice, helpful people who are fun to talk with, but so they also see we have something really cool to share.