Building DA and Improving Rankings
Mattress Nerd hired Sure Oak to improve their domain authority (DA) and overall keyword performance. They were lagging behind their competitors in both areas of their website and wanted to take action. When Mattress Nerd partnered with Sure Oak, they had a DA of 41 and ranked for an estimated 35,000 keywords. Those numbers aren’t bad, but we knew they could be better.
Leveraging Links to Boost Organic Traffic on Top Pages
Before starting our link building campaigns, Mattress Nerd was already a well-established website and had respectable organic traffic numbers. However, the number of backlinks gained organically wasn’t enough to sustain accelerated growth, especially for specific pages on the domain. Our goal was to increase traffic to those pages while steadily increasing the overall number of keywords for the website.
Getting Links from High-authority Domains
Acquiring backlinks from websites with little domain authority is easy. Getting links from established websites that have asserted their online value is more difficult, but it’s the best way to improve domain authority and sustain that improvement over a long period of time. And for a website like Mattress Nerd’s, which already had some authority, it’s really the only way. That’s why Sure Oak focused solely on websites with a domain authority greater than 30, and many had a domain authority greater than 40.
For Mattress Nerd, Sure Oak rolled out a comprehensive link building strategy that included building both scholarship links, which primarily help boost domain authority (DA), and contextual links, which we used to increase traffic to specific, high-priority pages on the website.
The combined approach proved to be very fruitful for the domain and target pages. In just two months, we noticed a ~124% increase in organic traffic and a 28% increase in organic keywords.
A diverse and strong backlink profile, coupled with an on-page strategy Mattress Nerd executed in-house, helped the website reach its true potential in only a few short months.