How Sure Oak SEO Got
AdvancePoint Capital More Than 4X
the Number of Leads From Organic Search

How Sure Oak SEO Got AdvancePoint Capital More Than 4X the Number of Leads From Organic Search

How Sure Oak SEO Got AdvancePoint Capital More Than 4X the Number of Leads From Organic Search

AdvancePoint Capital logo
AdvancePoint Capital logo
Responsify Monthly Traffic

20 to 28

Domain authority increase

200.2%

Increase in total organic keyword rankings

4X+

Number of leads from organic search in four months

Who is AdvancePoint Capital?

AdvancePoint Capital provides an alternative to banks and the Small Business Administration (SBA) for loans for small business owners. The company has a nationwide presence and specializes in providing loans for restaurant owners, merchandise retailers, manufacturers and medical providers.

AdvancePoint Capital website montage

Advance Point Challenges

Finding an Agency That Provided Value

When AdvancePoint Capital contacted Sure Oak, the company already had worked with three other companies within the past year. They needed an agency that could genuinely improve their rankings in order to drive more leads from organic search. That’s why they chose to partner with Sure Oak.

Shifting from PPC to SEO

Like a lot of clients we work with, AdvancePoint Capital wanted to reduce how much they were spending on PPC ads and divert more of their marketing budget to SEO. On top of that, PPC ads in their vertical are extremely costly — at the time this was written, the CPC for “small business loan” was nearly $73.

Competing Against Industry Titans

As the fintech sector grows, more businesses are exploring alternatives to traditional sources of funding, like bank loans, which typically require trips to the bank, consultations and paperwork. This is where companies like AdvancePoint Capital come in, but there are a lot of loan providers out there, and AdvancePoint Capital needed a strategy that was unique to their specific, highly competitive vertical.

Solution

Due to the competitiveness of the business loan industry, a comprehensive SEO strategy was the primary way to increase the company’s visibility in search engines. Existing pages on the site needed to be re-optimized, new pages targeted at previously unexplored high-volume, low-competition keywords needed to be created and the site needed more high-quality authoritative backlinks pointing to it.

Sure Oak identified keyword phrases that had the most opportunity to rank on the first page of Google and generate clicks. Some aligned with existing pages; others required new ones. But, in only a few months, the pages targeting those keywords started to see significant improvements on Google:

Keyword Results

KEYWORDMONTHLY
SEARCH VOLUME
MAR 2019
POSITION
JUL 2019
POSITION
small business cash advance loans300537
prequalify for business loan10Did not rank16
small business invoice financing100Did not rank20
business capital loans5005022
alternative business financing2503416

The improved rankings resulted in an influx of leads from organic search. In fact, the number of leads AdvancePoint Capital received from organic search more than quadrupled in only four months.

Although increasing the number of leads from organic search was one of our biggest goals, it wasn’t the only one. The other goal was to increase their website’s authority. We accomplished that too, by implementing a comprehensive link-building strategy comprised of both contextual and scholarship links. Our link-building campaign helped increase the domain authority of their website from 20 to 28.

Results

Leads From Organic Search

Leads from Organic Search Graph

Total number of leads from organic search more than
quadrupled in only four months.

Organic Keyword Growth

Organic Keyword Growth Graph

Total organic keyword rankings grew by 200% from
March – October.

Total number of clicks increased 100.8% from March – July.

Clicks From Organic Search

Clicks from Organic Search graph

Total number of clicks increased 100.8% from March – July.

Looking to increase your search rankings and get more leads directly from your website?

Accelerate your online presence and lead generation with our results-driven approach to SEO.

Looking to increase your search rankings and get more leads directly from your website?

Accelerate your online presence and lead generation with our results-driven approach to SEO.