Backlinks from universities (.edu’s) are the most authoritative and trusted websites on the web because they are “seed sites”.
What is a “seed site”? It’s where Google starts it’s algorithm from.
Google knows that a link from whitehouse.gov or harvard.edu has the highest trust. This is where they start their evaluation of trustworthiness when they crawl the web. Since these sites won’t be linking out to spammy or shady websites, Google gives a very high degree of trust to the websites that seed sites like universities link to. And the fewer degrees of separation you are from a seed site, the more Google will trust you. And the more Google trusts you, the higher you rank in search engine results, and the more traffic you get.
When you earn backlinks from universities you are linked to directly from a seed site. Colleges and universities link directly to your website, which tells Google’s algorithm that you are a trusted website.
And that’s how we were able to rapidly grow our client’s organic traffic in only two months.
While this strategy has been around for a while, very few companies actually do it, and there’s one major reason why. There’s a barrier to entry. You have to be willing to give a sizable financial reward to a deserving student. But that’s not all, you have to be willing invest more time, energy and money into the creation of the scholarship itself and its guidelines, do outreach to universities, oversee and manage and track the entire campaign, and more.
But, because less than one percent of all businesses with an online presence are willing to do this, you have a big competitive advantage when it’s executed right.
And if you have a healthy online business, the ROI on your SEO investment should be many times over.