Blog 2018-01-17T12:20:40+00:00


908, 2018

How to use SEO to Generate Traffic and Convert Leads

Use SEO to generate traffic, they said. It’ll be easy, they said. And you listened. But even with all your efforts, the mind-blowing content you created and your endless optimization efforts, you still don’t seem to be able to generate the traffic you deserve. What’s more, the traffic you have managed to create is not converting into leads. So what’s to be done? Whatever you do, don’t give up on SEO. Here’s a fun fact for you. According to research performed by [...]

2303, 2018

Shannon McGuirk: How to do Great Digital PR on a Limited Budget

“If I was down to my last dollar, I’d spend it on public relations.” Bill Gates, Microsoft I couldn’t agree more with Gates, but then again, some would say that as a PR, I’m biased. Digital PR is essential to business growth and development — whether you’re looking to attract new customers, potential investors, raise your company’s profile, or increase your organic search ranking on Google. Communicating and engaging with your target audience through great PR will transform your business for the [...]

1701, 2018

The Value of Zero: 4 Steps for Google Featured Snippet Optimization

Want to rank ahead of the top search results on Google? Featured snippets have been the buzz in the SEO spaces because of the unique opportunity they offer. This question-and-answer feature in Google offers lower-ranking pages a chance to rank at the top spot. What is a Featured Snippet? Google’s Featured Snippets are a direct answer to a user’s search query that appear on the top of the search results page. It is a relatively new feature that allows the user to receive [...]

1610, 2017

What is the Difference Between Crawling and Indexing?

There is one strange thing about SEO you should know: Google can index without crawling. Weird, we know. Let's take a closer look at the difference between each.  Special thanks to Mark Brown for this explanation: Crawling and indexing are two distinct things and this is commonly misunderstood in the SEO industry. Crawling means that Googlebot looks at all the content/code on the page and analyzes it. Indexing means that the page is eligible to show up in Google’s search results. They aren’t mutually [...]

509, 2017

The Role of Artificial Intelligence in Storytelling: Lexi Mills

We had a chance to sit down with Lexi Mills last week and ask her some questions ahead of her panel discussion at The Future of Stories. For more information about the upcoming event, take a look here:  The Future of Stories:  The Role of Emotion in AI. Who is Lexi Mills? Lexi is a multi-award winning digital marketing expert, specializing in integrating PR and SEO - both at a strategic and tactical level. Her research work focuses on the opportunities, ethics, and [...]