With a unique set of insightful metrics and a strategy that looks beyond the performance of individual campaigns, the SaaS business model is a comprehensive approach to marketing. Tom asks Jonathan Cronstedt to share what he’s learned as the President of Kajabi, a marketing automation and digital education provider.
As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can stir emotions and ultimately help your business see higher conversion rates.
There is a lot to consider when starting a podcast, especially when you are hoping to use your podcast to promote your business and gain new clients. On this week’s podcast, Tom speaks with James Carbary, founder of Sweet Fish Media, a podcast agency for B2B brands, on how to use your podcast to grow your clientele by having your future clients as guests on your show.
In any business, it can be difficult to decide where marketing ends and sales begins. And when it comes to B2B digital marketing, is there even a difference in sales and marketing? Industry veteran, Matt Heinz of Heinz Marketing, is here is help explain some B2B marketing basics on this week’s episode of the SureOak Podcast.