How we achieved a 51% increase in software demo signups with our Game Plan

How we achieved a 51% increase in software demo signups with our Game Plan

How we achieved a 51% increase in software demo signups with our Game Plan

SureOak Case Study for Maptive

“They are the best SEO firm I’ve ever worked with”

-Edmund Zaloga, Founder, & CEO of Responsify

51%

Increase in software trial conversions

101%

Increase in organic traffic in 5 months

110%

Increase in ranking keywords

51%

Increase in software trial conversions

101%

Increase in organic traffic in 5 months

110%

Increase in ranking keywords

Who is Maptive?

Maptive is a B2B SaaS company whose sophisticated, easy-to-use mapping software converts location-based data into custom Google maps in seconds. Users can choose from hundreds of customizations and styles to create beautiful, informative maps that can help businesses use data visualization to make better business decisions.

SureOak Case Study for Maptive

Challenges

Maptive header image

Decreasing Organic Traffic

Maptive suffered a substantial decrease in their organic traffic from an algorithm update, which decreased qualified traffic, leads, and conversions coming to the website. Maptive looked to Sure Oak to structure a plan to overcome traffic losses, increase high user intent traffic, and get the company back on a solid growth trajectory.

Lower Conversions

Traffic losses also dramatically impacted the number of free software trial conversions, and in turn trials-to-purchase conversions. Additionally, Maptive needed more content and more emphasis placed on the buyer journey in order to positively impact and improve conversion rates.

Solution

To reverse significant declining trends and help Maptive to grow significantly, a holistic SEO strategy was needed.

In order to best understand the current environment, and all of the opportunities and challenges working against us, we used our proprietary Strategic SEO Game Plan process: to determine what the overall opportunity is, what the scope should consist of, how long it might take to achieve results, and how this effort would improve Maptive’s bottom line.

The goal was to develop a comprehensive approach around on-page content strategy and optimizations that supported their biggest opportunities, as well as driving high-value, targeted backlinks to these key pages and to the website as a whole.

First, a website audit was performed to better understand current roadblocks for indexation and user performance. Once these items were fixed and updated, an advanced SEO strategy began that included the following:

  • Advanced Keyword Research
    • Research, Opportunities, Intent, Mapping
  • Optimizations Development
    • In-depth on-page development for users, and in turn, search engines
  • Content Planning and Updating
    • Current high-value page updates and new page development
  • Link Building
    • Contextual link building was employed to drive targeted traffic to key, high converting pages, and a scholarship backlink strategy was used to improve the overall domain authority of the website
  • Thorough evaluations on progress and continued support to ensure proper trending
    • Ongoing tracking, analysis, and updates as needed

This Game Plan provided in-depth knowledge as to what the ongoing and holistic strategy should be, to ensure focus and priority were set on the highest opportunity areas. This, as well as executing the ongoing strategy, led to the fantastic results presented below.

Results

Total amount of software trial sign-up conversions increased by 51% from 2017 to 2018

Total amount of trial sign-ups to software purchase conversion increased by 55% from 2017 to 2018

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Organic conversion rate saw an overall increase sitewide by 15% during the active months of SEO strategy from 2017 to 2018.

Organic traffic increased by 101% during the first active months of SEO (June – October 2018)

(Organic traffic trends continue to increase month-over-month.)

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Success Page Results:

The following URLs are a few examples of specific pages on the Maptive website that were updated to fit the criteria of the strategy and opportunity. These example pages (plus many more) have now become a success story for the website and a force to be reckoned with for competition.

Looking to increase your search rankings and get more leads directly from your website?

Accelerate your online presence and lead generation with our results-driven approach to SEO.

Book a Free SEO Strategy Session

Looking to increase your search rankings and get more leads directly from your website?

Accelerate your online presence and lead generation with our results-driven approach to SEO.

Book a Free SEO Strategy Session