There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert Bill Slawski from Go Fish Digital. Bill turns the idea of perfect keyword searches equaling high rankings and discusses what businesses should be doing instead of rank on Google.
There is a lot to consider when starting a podcast, especially when you are hoping to use your podcast to promote your business and gain new clients. On this...
It is predicted that by 2020, 50% of searches will be done by voice. What will that mean for the future of SEO? And more importantly, what will that mean for your business? On this week’s podcast, Tom chats with Purna Virji, Senior Manager, PPC Training at Microsoft and PPC Hero’s “Most Influential PPC Expert of 2016.” They discuss the future of search and how you can make sure your business is ready for voice search.
In any business, it can be difficult to decide where marketing ends and sales begins. And when it comes to B2B digital marketing, is there even a difference in...
Marketing is constantly evolving. In this week’s podcast, Tom and marketing pro, Mark Leonard from Ictus Strategic Marketing, discuss how marketing has changed, where marketing is now, and how to use added value marketing to connect with modern consumers.
Go beyond SEO tactics. Improve your SEO with clear strategies using advice from industry veteran Bill Sebald. He explains why different industries have different SEO signals, how to learn from your competitors, and more on this week’s podcast.
Content marketing is essential. But expert advice and best practice won’t make a successful campaign. Jay Acunzo has built up a media company on content and shares his 3 key questions to build successful campaigns on this week’s podcast.
Event marketing is a crucial tactic in an everything-online world. Hear why hosting events, starting small, and using social architects can help you achieve your marketing objectives on this week’s podcast with Growth Marketing Conference founder, Vasil Azarov.
Digital marketing analytics reporting is crucial. But clients can get confused with the many metrics. Marketing expert Dana DiTomaso explains the difference between KPIs and metrics, and what you should actually be reporting on in this week’s podcast.
You don’t need a big budget to have PR strategy success. PR professional Shannon McGuirk explains where to start and how to pitch the right stories. Hear more on this week’s Sure Oak Podcast.